Copywriter

The Role

The Copywriter, Social & Campaign role at Ralph Lauren is responsible for developing fresh, engaging, and brand-appropriate copy and content strategies that elevate our portfolio of brands. They will work with the concept design and brand marketing leads to develop optimal messaging and execute these strategies across all platforms in partnership with design, marketing, social, corporate communications, PR, and other teams. They are responsible for writing copy for their assigned brands and workstreams across all channels.

Responsibilities

• Develop and execute copy and content strategies for assigned brands and workstreams across all channels.
• Write copy for seasonal and global brand campaigns for all owned platforms and channels.
• Collaborate with the design teams and brand marketing leads to ensure optimal product messaging and editorial strategies for each campaign.
• Partner with marketing and design teams to bring these strategies to life across creative.
• Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon.
• Support the copy team with support across all Ralph Lauren brands and channels, including but not limited to Women’s & Men’s Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and Special Projects.

Requirements

• Experience in fashion, beauty, editorial or ad agency environment preferred.
• A personal passion for home interiors and women’s design, style, and luxury culture.
• Strong conceptual skills with knowledge of how copy relates to design, graphics, and concept inspiration are highly desirable.
• Excellent communication, organizational, and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team.
• Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company.
• Knowledge of luxury and fashion retail.
• Proficient with AI and prompt building, as well as Al literacy and interest in AI related trends.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.

Benefits

Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence.

Pay

$65,000 - $129,225 annually

Schedule

Flexible work arrangements, with North America corporate employees working from the office 2-3 days weekly. Some roles may require more frequent office presence.