Jobs · Michigan

Copywriter

dentsu · Detroit, MI · 6 days ago
Hybrid$63k–$85k/yrFull-time

Position Summary

We’re seeking a Copywriter to write for one of our leading quick serve restaurant clients with CRM and owned-channel marketing campaigns across email, SMS, push, and loyalty communications. This role partners closely with Design, Strategy, Messaging, project managers, and client stakeholders to develop, manage, and maintain approved customer-facing copy.

Key Responsibilities

  • Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging
  • Work directly in Figma alongside designers during concepting and exploration phases
  • Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions
  • Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files
  • Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives
  • Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development
  • Draft new legal-review copy when required and prepare documentation for approval workflows
  • Update and maintain final approved copy documentation following creative approvals
  • Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy
  • Avoidance of copy that does not align with brand voice, promotional strategy, legal guidelines, and CRM best practices
  • Collaborate with PMs and Creative Director to manage timelines, revisions, and stakeholder feedback
  • Absorb and provide assistance with QA and DCS review processes by validating URLs, legal copy, personalization variables, CTA language, headline/body copy selections, audience consistency, promotional accuracy

Qualifications

  • 3–5+ years of CRM, digital marketing, agency, or promotional copywriting experience
  • Experience writing for email, SMS, push, and loyalty campaigns
  • Strong understanding of approval workflows, dynamic content, and personalized messaging
  • Familiarity with Figma, Confluence, Microsoft Word, and collaborative project environments
  • Exceptional organizational skills and attention to detail
  • Ability to manage multiple projects and deadlines simultaneously
  • Strong communication and collaboration skills in cross-functional teams

Ideal Attributes

  • Proactive and solutions-oriented
  • Comfortable in highly iterative creative environments
  • Strong partner to design and strategy teams
  • Detail obsessed with excellent QA instincts
  • Adaptable to shifting priorities
  • Able to balance speed, creativity, and accuracy simultaneously

Additional Information

The anticipated base salary range for this position is $62,800 - $85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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