Coordinator, Social Media & Marketing (ENTRY LEVEL)

About the role

This entry-level, sales-focused position drives ticket sales, merchandise revenue, and fan engagement by creating data-driven marketing campaigns across digital and social media platforms. The successful candidate will understand analytics, optimize campaigns, and meet measurable sales goals while building Locomotive's digital presence.

Responsibilities

• Develop, schedule, and execute social media and digital campaigns across platforms (Facebook, Instagram, X/Twitter, TikTok, LinkedIn, etc.).
• Create compelling content (graphics and video) that drives fan engagement and ticket/merchandise sales.
• Collaborate with the Marketing, Ticketing, Retail, and Corporate Partnership teams to design digital sales campaigns that meet revenue goals.
• Collaborate with the VP of Business Strategy to track, analyze, and report on digital campaign performance using analytics tools.
• Optimize campaigns based on data insights to maximize ROI.
• Manage paid digital advertising campaigns (social media ads, Google ads, etc.).
• Assist with e-newsletters, website updates, and other digital communications to drive lead generation for sales teams.
• Support gameday and event operations by capturing live content and promoting ticket/merchandise offers.
• Stay current on social media and digital marketing trends and track KPIs to enhance revenue and brand strategies.
• Pitch creative concepts and contribute to Promotions & Marketing meetings for digital series, social content themes, and brand campaigns.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• One year of experience in digital marketing, social media, or sales.
• Strong knowledge of social media platforms, digital ad tools, and analytics platforms.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and brand consistency.
• Strong analytical skills and ability to interpret performance metrics.
• Highly motivated, sales-driven, and goal-oriented.
• Willingness to work flexible hours, including evenings, weekends, and holidays during the baseball season.

Preferred Skills

• Experience with paid advertising campaigns (Meta Ads Manager, Google Ads).
• Proficiency in Adobe Creative Suite.
• Familiarity with CRM systems (such as Salesforce) and email marketing platforms.
• Video editing or motion graphics skills are a plus.

Schedule

Flexible hours, including evenings, weekends, and holidays during the baseball season.