Social Media and Marketing Coordinator

About the role

The Social Media and Marketing Coordinator supports social media strategy, content execution, and marketing initiatives across leading national baby brands, including Modern Moments by Gerber, Onesies Brand, and Just Born.

Responsibilities

• Support and execute social media strategies across modern moments by Gerber, Onesies Brand, and Just Born social channels
• Manage day-to-day social media publishing, scheduling, monitoring, and community engagement across platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging channels
• Aid in planning, organizing, and maintaining social media and campaign content calendars
• Support content development, including copywriting, photography, videography, and user-generated content coordination
• Collaborate with creative, photography, ecommerce, and marketing teams to support campaign execution and brand storytelling initiatives
• Attend photoshoots and support social-first content capture, behind-the-scenes content, and campaign support as needed
• Maintain brand consistency and voice across all digital and social touchpoints
• Provide support on additional content, marketing, and branding initiatives as assigned

Requirements

• Minimum of 3 years of experience in social media, digital marketing, content marketing, influencer marketing, brand marketing, or a related field
• Strong understanding of social media strategy, content creation, influencer and affiliate marketing, and digital marketing best practices for consumer brands
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word)
• Experience managing social media platforms and business tools across channels such as Instagram, TikTok, LinkedIn, Pinterest, and Facebook
• Familiarity with content creation and editing platforms such as Canva, Adobe Creative Suite, or CapCut preferred
• Understanding of social media analytics, engagement reporting, and brand performance tracking
• Experience with influencer tracking, affiliate marketing, or community management tools is a plus
• Strong written and verbal communication skills with attention to detail
• Highly organized with excellent time management and project coordination abilities
• Ability to manage multiple priorities and adapt quickly in a fast-paced environment
• Self-motivated, proactive, and able to work independently with limited supervision
• Creative thinker with strong initiative and an eye for brand storytelling and content development

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred
• Prolonged periods of sitting and working on a computer
• Ability to lift and move packages and marketing materials up to 50 pounds
• Ability to attend onsite photoshoots and marketing events as needed
• Ability to prepare and package influencer gifting shipments on a recurring basis

Benefits

• Competitive Pay
• Health and Wellness
• Time away from work
• Growth and Development
• Financial Planning and wellbeing
• Extras, discounts and perks

Pay

Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.

Schedule

N/A