Coordinator, Programmatic

Responsibilities

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
• Serve as programmatic partner to all account and media teams
• Collaborate with platform, inventory, and data partners to develop, activate, and optimize targeted programs
• Support the development of process standards and train team members on the how and why
• Oversee campaign set-up of programmatic buys in DSPs
• Oversee campaign QA process
• Work directly in assigned programmatic campaigns to ensure best in class results
• Troubleshoot issues on all pre-production and live campaigns
• Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth
• Support traders in developing skills to identify optimization and growth recommendations
• Support account team in delivering regular performance and optimization updates
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Qualifications

• 0-18 months of experience with DSP platforms – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
• Proficiency in Excel is required
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
• Dynamic Creative Optimization (DCO) execution experience a plus
• Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy preferred
• Bachelor’s Degree preferred