Coordinator I Communications

About the Role

Develop and execute result-driven grassroots marketing campaigns to support the district’s student recruitment and retention goals, with emphasis on neighborhood schools. Coordinate campaign timelines, project schedules, deliverables, and marketing calendars to ensure projects are completed on time and within scope.

Responsibilities

• Lead the creation of year-round district-branded resources and marketing plans for schools.
• Create grassroots marketing strategies targeting parents.
• Develop innovative, out-of-the-box, enrollment-related marketing content for different formats (promotional collateral, brochures, newsletters, social media ads, video ads, and others).
• Manage content and advertisement strategies for grassroots marketing platforms such as Next Door, WhatsApp, and other innovative advertisement channels.
• Coordinate monthly marketing meetings/trainings with school staff.
• Support the development and execution of district-wide marketing events.
• Collaborate with the Communication Services team and other district departments to coordinate community-focused marketing efforts to effectively promote district initiatives.
• Build and maintain effective working relationships with central staff members, principals, and campus staff to facilitate marketing campaign efforts.
• Contribute to and collaborate on special projects.
• Conduct market research, analyze audience insights, monitor industry trends, and identify opportunities to improve marketing effectiveness.
• Participate in team planning sessions, brainstorming meetings, and strategic discussions to develop creative solutions that advance district goals.
• Perform all other tasks and duties as assigned.

Requirements

• Bachelor’s degree from an accredited university in a directly related field.
• Three to five years of experience working in professional experience, public relations, marketing, or communications.
• Knowledge of and demonstrated ability to develop and implement comprehensive marketing campaigns.
• Knowledge of writing for traditional and non-traditional marketing and media platforms, including innovative, audience-focused content.
• Knowledge of television advertising, digital marketing strategies, branding, advertising, social media, email marketing, web content, and search engine optimization (SEO) best practices.
• Knowledge of current marketing trends, emerging technologies, and audience engagement strategies.

Skills

• Excellent written, editing, proofreading, and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Creative problem-solving and strategic thinking skills.
• Strong attention to detail while maintaining accuracy under tight deadlines.
• Skill in conducting audience research and analyzing data to develop effective marketing strategies that achieve desired outcomes.
• Ability to think creatively while executing data-informed marketing strategies.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Ability to prioritize competing assignments while maintaining high-quality work.
• Ability to adapt quickly to changing priorities and organizational needs.
• Ability to communicate effectively with district leadership, campus personnel, community partners, and vendors.
• Ability to demonstrate initiative, innovation, and a commitment to continuous improvement.
• Ability to represent Dallas ISD professionally while supporting the district’s mission, vision, and strategic priorities.
• Ability to work effectively with diverse communities and stakeholders.
• Ability to communicate effectively in both English and Spanish is preferred.

Pay

Minimum Salary: $56,988.00
Median Salary: $69,500.00

Schedule

226-day work year

Work Location: Communication Services, 9400 N Central Expressway, Room 910, Dallas, 75231