Jobs · Marketing · Tennessee

Coordinator, Communications

Austin Peay State University · Clarksville, TN · 2 wk ago
MarketingFull-time

About the role

This position works within the Student Affairs communications team along with the Public Relations and Marketing teams in a fast-paced, dynamic environment to advance the vision of Student Affairs and support strategic goals. This role plays a key part in shaping how Student Affairs tells its story, engages students, and advances divisional priorities. The coordinator collaborates in a cross-divisional and cross-institutional approach to support the development, coordination and execution of strategic marketing and communications initiatives. The coordinator will take a student-centered approach to promote programs, services and resources that contribute to a supportive, engaging campus environment. Through intentional messaging, content creation, and brand alignment, this role helps enhance the student experience, increase awareness and support the holistic success of students.

Responsibilities

  • Coordinate content development and production for assigned division communications and promotional projects.
  • Develop and edit clear, engaging, and grammatically correct messaging for a variety of media including print collateral, digital assets, web pages, emails, etc.
  • Assist with development of press releases.
  • Assist with creating, preparing, scheduling and publishing assigned content on division social media accounts.
  • Create and assist with multimedia assets.
  • Effectively partner with Public Relations and Marketing, Govs Print, licensing, and other university communications teams.
  • Ensure communications are consistent with university and division branding, voice, style, accessibility standards, procedures and guidelines.
  • Assist with regular maintenance and updates of webpages.
  • Assist with the development and implementation of communications campaigns that increase awareness of and engagement with Student Affairs programs, services and initiatives.
  • Strengthen consistency and alignment of divisional messaging across platforms.
  • Maintain project tracking information and compile monthly reports on communications team project volume, completed work and progress on team projects by established deadlines.
  • Maintain project management documents, shared communication assets, files and related documentation to support project coordination and continuity.
  • Evening and weekend work may be required at times.
  • Maintain regular communications with the director regarding project status, priorities, deadlines, emerging issues and opportunities to improve communications processes to fulfill goals.
  • Openly collaborate and participate with Student Affairs communications team.
  • Collaborate with division departments on communications requests.
  • Effectively manage job related priorities and deadlines for deliverables.
  • Participate in related professional organizations for continuing development and other professional development opportunities.
  • Participate in and support division-wide activities, programs and initiatives as appropriate.
  • Other projects and duties as assigned.

Skills

  • Integrity, kindness, creativity, innovation, along with the capacity to inspire others.
  • Ability to serve with agility; important to lead, listen, and serve with a high level of energy.
  • A commitment to practicing open communication and inspiring trust.
  • Desire to collaborate with colleagues and engage in a culture that rewards teamwork.
  • Demonstrated sincere enjoyment from working in support of students.
  • Knowledge of marketing, public relations and communications principles, practices and techniques for engaging diverse audiences.
  • Strong verbal and written communication, editing and proofreading skills with attention to detail.
  • Knowledge of accessibility standards and their application to communication materials.
  • Knowledge and application of Associated Press style and established university and division branding, style and communication guidelines.
  • Proficiency with digital design and multimedia software.
  • Ability to effectively use web technology, Adobe Creative Suite, Microsoft Office, Basecamp and other related software platforms.
  • Ability to develop effective, audience-centered promotional materials and digital content.
  • Ability to work independently and collaboratively in a fast-paced environment and adapt to shifting priorities.
  • Ability to manage and meet competing priorities and deadlines.
  • Ability to provide guidance and day-to-day direction to student interns or student assistants.

Qualifications

  • Bachelor’s degree in communications, public relations, marketing, or related field.
  • At least one (1) year of relevant experience in communications, marketing, public relations, or related area.
  • Master’s degree in communications, public relations, marketing, or related field (preferred).
  • At least two (2) years of progressively relevant experience in communications, public relations, marketing, or related area (preferred).

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