COO

About the role

We are seeking an accomplished executive leader to help drive the next stage of growth for a nationally expanding personal injury law firm currently operating across 22 states, with aggressive expansion plans through 2030. This opportunity is for a proven leader who understands the business of personal injury at scale and brings significant expertise in business strategy, technology, AI implementation, operational transformation, and high-growth execution.

Pay

Compensation: $350,000–$500,000

Qualifications

• Significant executive leadership experience within the personal injury industry, including strategic planning across multi-functional operations
• Proven success scaling a law firm or personal injury organization across the 8- to 10-figure revenue range and multiple jurisdictions
• Exceptional business and financial acumen spanning profitability, operating leverage, corporate governance, and executive decision-making
• Significant experience leading enterprise AI implementation and automation within applicable regulatory, ethical, and bar-compliance frameworks
• Strong technology background, including large-scale CRM, case management, data analytics, workflow automation, and digital transformation
• Deep understanding of the personal injury client and case lifecycle, including intake, case management, attorney assignment, and case-maximization protocols
• Demonstrated ability to build scalable infrastructure, processes, and organizational capacity ahead of rapid growth
• Track record of increasing revenue and operational capacity without proportionally increasing headcount
• Expertise in operational efficiency, process improvement, change management, and performance management
• Project management expertise; PMP, Lean Six Sigma, or comparable credentials preferred
• Strong data analytics capabilities, including KPI design and data-driven decision-making
• MBA or comparable advanced business degree preferred
• Ability to translate growth strategy into technology, systems, processes, organizational structure, and disciplined execution

Responsibilities

• Own business and operational strategy across the rapidly growing organization and set cross-functional priorities with department leaders
• Lead the transition from the existing CRM environment to a proprietary AI-powered operating system
• Drive enterprise-wide AI adoption and automation across business and legal operations
• Integrate AI throughout the client journey to improve speed, capacity, consistency, efficiency, and client experience
• Build the technology and operational infrastructure required to support approximately 100,000 active clients at a time
• Optimize staffing, workflows, and organizational structure to expand capacity while maintaining disciplined headcount growth
• Optimize the business ecosystem across leads, events, referrals, intake, case management, attorney assignments, and case-maximization protocols
• Build scalable processes and systems that support continued national expansion
• Create the operating infrastructure required to pursue 10x revenue growth with nominal increases in headcount

Measures of success

• Revenue growth, profitability, and operating leverage aligned with the firm’s strategic plan
• Improved intake conversion, case velocity, client experience, and case outcomes
• Successful adoption of the proprietary AI-powered operating system and automation across priority workflows
• Increased client and case capacity without proportional headcount growth
• Consistent KPI visibility, accountability, compliance, and execution across departments and markets

Skills

The strongest candidate will bring a combination of:

• Personal Injury Expertise
• 8-to-10-Figure Growth
• Business Acumen
• Technology & AI Transformation
• Operational Scale
• Data-Driven Execution

This person should understand how to turn technology and AI into business results, how to build infrastructure before growth creates bottlenecks, and how to scale a personal injury organization without relying solely on increased headcount.