Conversion Team
ConversionTeam · Tohatchi, NM · 2 mo ago
Information TechnologyFull-time
About the role
We are looking for a long-term, full-time remote CRO Analyst to advise eCommerce companies on strategies and tactics that will increase their revenue, profits and conversion rates. You are expected to stay ahead of industry trends to maintain Conversion Team's position as an industry leader. You will also be mentored by the Senior CRO Analyst to help you hone your skills and advance your career. This is a fully remote position with a work week of 40 hours.
Responsibilities
- Gain insights about visitors' purchasing habits and what would make them purchase more and more often by conducting analysis, user testing, polls, surveys, interviews, focus groups, etc. to discover customer behaviors
- Leverage your experience, personality heuristics, and business knowledge to gain knowledge about how people are interacting with eCommerce sites
- Take advantage of opportunities based on impact to the site and difficulty to test/implement, and regularly maintain a backlog of opportunities
- Stay updated with industry standards and emerging trends for fresh, impactful, and relevant recommendations
- Create data-backed recommendations based on insights from research, preparing requirements that serve all audiences (marketing, development, QA, etc.) with clarity through rough wireframes/mockups and clear written instructions
- Anticipate key performance metrics required to report on the effectiveness of recommendations and ensure non-standard tracking requirements are outlined for development
- Test to determine the impact of your recommendations using A/B, MVT, Serial, etc. and analyze key audience and traffic segments in addition to overall impact
- Attend bi-weekly team meetings
- Serve as a point of contact for clients and provide them with insightful monthly reports
- Generate ad hoc reports to answer clients' key business questions as necessary
- Foster an environment of open communication and collaboration by sharing project updates, recommendations, and concerns with the team
- Support and mentor interns and new hires who may be assigned to your team
Qualifications
- High understanding of online business and marketing tactics
- Ability to multitask and stay organized under pressure
- Excellent communicator and team player
- 1+ years in actively and deliberately improving websites
- Experience with A/B testing and Google Analytics
- Experience conducting market and audience research
- Experience with client management (internal or external)