Contractor-Marketing (Director Level)
Position Summary
The Academy of Country Music (ACM) is seeking an experienced, strategic, and highly collaborative Marketing Director (Contractor) for 90+ days to lead high-impact marketing initiatives that strengthen the ACM brand, engage fans, support members, and elevate the Academy's year-round programs and signature events.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute comprehensive marketing strategies aligned with ACM's organizational goals.
- Build integrated campaigns supporting the ACM Awards, ACM Lifting Lives, membership initiatives, and year-round programming.
- Identify new opportunities to grow brand awareness, audience engagement, and revenue.
- Establish campaign objectives, KPIs, reporting, and post-campaign analysis.
Campaign Management
- Lead planning and execution of multichannel marketing campaigns across:
- Digital
- Social Media
- Email Marketing
- Paid Advertising
- Organic Content
- Experiential Marketing
- Partnerships
- Manage campaign timelines, budgets, and deliverables.
- Ensure consistency across all consumer and member touchpoints.
Brand Management
- Protect and strengthen the Academy of Country Music brand.
- Ensure messaging remains consistent across departments.
- Collaborate on creative development, visual identity, and storytelling initiatives.
Cross-Functional Collaboration
- Partner closely with:
- Communications and PR
- Awards
- Membership
- Industry Relations
- Events
- Development
- Finance
- Executive Leadership
- to ensure alignment across organizational priorities.
Data and Analytics
- Analyze campaign performance and audience insights.
- Utilize marketing analytics to optimize future initiatives.
- Present recommendations and performance reports to leadership.
Vendor and Agency Management
- Manage relationships with external agencies, freelancers, media partners, and production vendors.
- Negotiate scopes of work and oversee project execution.
Budget Oversight
- Develop and manage marketing budgets.
- Monitor expenditures and maximize return on investment.
Qualifications
Required:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Over 5 years of progressive marketing leadership experience.
- Director-level experience leading integrated marketing campaigns.
- Experience managing large-scale events or entertainment brands.
- Strong digital marketing expertise.
- Excellent project management and organizational skills.
- Exceptional written and verbal communication skills.
- Ability to manage multiple priorities under tight deadlines.
- Strong analytical and strategic thinking skills.
PREFERRED:
- Experience within:
- Entertainment
- Music Industry
- Live Events
- Sports
- Nonprofit organizations
- Familiarity with country music industry audiences.
- Experience working with celebrity talent and brand partners.
- Knowledge of CRM platforms, email marketing systems, and marketing analytics tools.
- Experience overseeing creative agencies and media buying.
Strategic Thinking
Executive Presence
Leadership and Influence
Brand Strategy
Campaign Development
Creative Problem Solving
Collaboration
Data-Driven Decision Making
Budget Management
Stakeholder Management
Adaptability
Attention to Detail
- Develop and implement high-impact integrated marketing campaigns.
- Increase audience engagement across key ACM initiatives.
- Strengthen collaboration across departments.
- Deliver measurable marketing performance through data-driven decision-making.
- Elevate the Academy's visibility while supporting its mission to celebrate, promote, and advance country music.
Core Competencies
Success in This Role Within the contract period, the Marketing Director will: