*CONTRACT* Director, Paid Search

About the role

Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We are a Marketing Transformation Partner for clients, combining data science, media buying, copywriting, technology, development, consulting, design, strategy, production, and operations to deliver real results and answer the unanswerable.

Responsibilities

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively

Requirements

• 7+ years of hands-on experience in Paid Search, 3+ years in a client facing/leadership role
• Proven success managing SEM budgets of $1M+ monthly across multiple accounts
• Deep understanding of campaign structures, keyword strategies, bidding models, ad copywriting, and platform tools
• Proficient in Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (e.g. GA4)
• Hands-on experience with offline conversion tracking, including Google Ads Enhanced Conversions for Leads and CRM integrations
• Proven success optimizing CPL, CPA, and ROAS across multi-location or regulated service areas
• Strong communication and client presentation skills
• Ability to lead strategic conversations and influence stakeholders at all levels
• Agency experience strongly preferred; B2B and/or DTC exposure a plus
• Google Ads certification(s) preferred