CONTRACT - Assoc CRM Marketing Analyst (Switch News)

About the role

This role is part of the Digital Marketing department at Nintendo of America (NOA), supporting Switch News marketing efforts on device for Switch/Switch 2. The position manages the creative production and approval processes for various Switch News marketing campaigns from project plan confirmation to file hand-off. This is a 6-month contract position, hybrid in Redmond, WA.

Responsibilities

• Drive the execution of one-off and automated, targeted and personalized Switch News content to engage Nintendo customers beyond purchase.
• Execute creative updates based on feedback from business stakeholders.
• Author creative briefs that lay out direction for designers, copywriters, and vendors about the key campaign message and strategies created by the Switch News team.
• Shepherd projects, including requests to send surveys, through multiple rounds of creative approvals and reviews by internal and external stakeholders.
• Review accuracy of customer-facing details in Switch News marketing articles.
• Ensure all assigned projects are delivered on time, within scope, and within budget.
• Coordinate with internal resources and third parties/vendors to ensure execution of campaigns.
• Implement A/B testing procedures on campaigns as directed by the Switch News team.
• Contribute to monthly recaps and relay the output, recommendations, and results to supervisor and management.
• Work extensively with Digital Marketing peers to ensure that the development of campaigns and targeting specs within the CMS tool are built to campaign specifications.
• Create and maintain comprehensive sets of campaign documentation repositories.
• Ensure campaigns comply with COPPA, ESRB, and SPAM regulations at time of deployment.

Requirements

• Minimum 3 years of experience in digital marketing.
• Exceptional project management and organizational skills, with an unparalleled attention to detail.
• Passion for video games or Nintendo a plus.
• Self-motivated individual with reliable means of staying organized and on schedule.
• Excellent interpersonal skills; able to effectively work cross-functionally with strong verbal and written communication skills; experience working with external vendors preferred.
• Proficiency with Content Management Systems (CMS) required.
• Experience with A/B testing or content QA a plus.
• Experience with email marketing/push notification CRM a plus.
• Experience with marketing project management and ticketing tools such as Wrike or Opal a plus.
• Undergraduate degree in a related field, or equivalent experience.

Pay

Base pay range: $40—$55 USD.

Benefits

This contract position is eligible for benefits through the employing agency, including medical insurance, employee assistance program, and paid sick leave. All benefits are subject to elections, eligibility requirements, plan, and program terms.