Contingent Marketing Coordinator, Social & Digital (Torrance, California Location)

Job Purpose

HRC is looking for a Marketing Coordinator who can create and support execute marketing strategies to increase brand awareness, build community and support HRC New Business (merchandise and performance parts) initiatives in their Torrance, California location.

Key Accountabilities

• Social Media Production/Vendor Management: Directly liaise with vendors to support creative & strategic execution, including drafting briefs, proposal analysis, and day-to-day comms throughout execution
• Assist with production shoots and event coverage. Lead asset management and support organic copy deck creation/management
• Content Strategy: Support oversee HRC’s editorial calendar, including pieces of unique content for both organic and paid programming
• Support driving social media content strategy including caption copy, publishing considerations for all social media platforms including Instagram, YouTube, X, LinkedIn, Facebook, TikTok, and other emerging platforms
• For paid social in particular, assist in planning, executing, and optimizing paid social campaigns, including audience targeting, creative needs, and performance tracking
• Community Management: Engage with fans, respond to comments, and monitor motorsports conversations to keep our community active and informed
• Race & Trend Monitoring: Stay up to date on motorsports news, race results, team updates, and social trends to keep content timely and relevant
• Digital & E Commerce Website Updates: Assist with updates to the HRC brand site—product pages, race news, promotional content, and more
• E Commerce Coordination: Support product launches, merchandising updates, and digital asset organization
• Email Marketing: Help build, QA, and deploy email campaigns including race recaps, product drops, and promotions
• Analytics: Support reporting across web and email channels to help optimize performance and user experience

Qualifications, Experience, And Skills

• 2–3 years of experience in social media, digital marketing, and content creation
• A genuine passion for motorsports - IndyCar, IMSA, and F1 should already be part of your daily feed
• Experience managing both organic and paid social efforts
• Understanding of paid media campaigns, including audience targeting, creative strategy, and performance metrics
• Strong communication skills and an eye for compelling visual storytelling
• Familiarity with social media management tools and analytics platforms
• Experience with e commerce platforms and email marketing tools
• Ability to work quickly, stay organized, and adapt to the fast pace of race season
• A collaborative mindset and willingness to jump in wherever needed