Content Writer

Essential Function and Responsibilities

• Creates Product whitepapers (marketing content) and helps to enter content into PIM database on various web properties to update and correct information.
• Collaborates with Product Managers and Web Marketing Specialists to develop and advertise website promotions.
• Writes UnFranchise announcements, fliers, infographic, presentations, blog posts, magazine articles and Ads, and articles for promotional campaigns, new products, label copy, and website developments.
• Creates and reviews all forms of content to ensure accuracy and relevancy.
• Maintains consistency in social media campaigns and offers ideas and content for social media consideration.
• Collaborates with key personnel and senior management to maintain consistent branding across all forms of content.
• Collaborates with external creative talent to create effective content for advertisements.
• Drives customer business to website through content aligned with brand strategies, advertising, and promotions to achieve sales goals.
• Ensures that content standards are consistently applied to publications and social media.
• Reviews website audits and updates accordingly via JIRA and PIM database.

Education & Experience

• High School diploma or equivalent
• Associate degree in business, marketing or equivalent disciplines preferred
• Two (2) to four (4) years of relevant work experience in an administrative and/or business setting
• Demonstrated experience in inventory control and logistics preferred
• Demonstrated experience in time management including related tools and technologies
• Demonstrated ability to organize and coordinate multiple projects at once.

Computer/Communication Skills

• Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required
• High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
• Ability to get along and work with diverse personalities; tactful, mature, flexible
• Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
• Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail