Content Strategist (Remote)

About the Company

Directive Consulting is a leading B2B marketing agency dedicated to delivering measurable results for brands that prioritize performance metrics. With over a decade of expertise, the agency has successfully managed more than 420 B2B brands, establishing a reputation built on tangible outcomes and strategic excellence. The company's operations are organized into three core divisions: Performance, Communications, and Commerce, which collaborate seamlessly to share intelligence and drive revenue-focused solutions. Their comprehensive approach spans Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing, all unified by their proprietary methodology, DiscoverabilityOS™, which aligns brand awareness with demand generation to guide ideal customer profiles through every decision point. At Directive Consulting, the culture emphasizes speed, bold thinking, and innovation. The organization values individuals who challenge the status quo, craft impactful campaigns, and build brands that are impossible to ignore. The company fosters an environment where performance-driven professionals can thrive, solving complex problems and creating meaningful work. As the agency continues to grow, it remains committed to connecting with talented professionals who excel in developing strategies that enhance search visibility, produce compelling content, and deliver measurable value in the B2B tech and SaaS sectors.

About the Role

The Content Strategist at Directive Consulting is a pivotal client-facing role responsible for managing day-to-day deliverables, developing tailored client strategies, and maintaining effective communication with both clients and internal teams. Primarily handling enterprise clients, the strategist must possess a comprehensive understanding of their service lines and how these impact broader business objectives to formulate holistic marketing plans. This role is internally titled Account Strategist, Content & SEO, and requires a strategic thinker with a focus on delivering measurable results through content and SEO initiatives. The role involves creating and implementing innovative strategies, setting and optimizing goals based on data insights, managing project workflows, and fostering strong relationships with clients. The strategist acts as the primary point of contact, ensuring alignment between client expectations and team execution. They collaborate closely with content writers, designers, and project managers to deliver high-quality campaigns on schedule. Additionally, the strategist proactively identifies opportunities for account growth, cross-sells, and referrals, contributing to the agency’s overall success and client satisfaction.

Qualifications

• Proven success in implementing SEO principles including keyword research, on-page optimization, and link building
• Strong analytical skills with experience analyzing website traffic and SEO metrics using tools like Google Analytics
• Excellent communication skills, comfortable with client-facing interactions and stakeholder management
• Proficiency with industry tools such as Google Search Console, SEMRush, Ahrefs, Screaming Frog, and Google Analytics
• Exceptional organizational, project management, and time management skills
• Agency experience in a digital marketing environment
• Experience working within B2B technology and SaaS sectors
• Enthusiasm for digital marketing, SEO, and content development
• Ability to stay current with industry trends, including AI and automation advancements
• Degree in Marketing, Communications, or related field preferred

Responsibilities

• Develop and execute customized SEO and content strategies aligned with client goals and best practices
• Utilize data from Google Analytics, CRM, SEMRush, and Ahrefs to set and optimize performance goals
• Collaborate with internal teams and clients to ensure timely and quality delivery of content campaigns
• Manage project workflows using Asana, delegating tasks and tracking progress to meet deadlines
• Act as the primary liaison between clients and the agency, fostering strong relationships and proactive communication
• Provide regular updates to clients through bi-weekly meetings, monthly reports, and quarterly reviews
• Identify and pursue opportunities for client growth, including upselling, cross-selling, and referrals
• Monitor and report on key performance indicators, ensuring strategies are driving results
• Partner with project managers to coordinate efforts and ensure strategic alignment
• Stay informed on industry developments and incorporate innovative tactics into client strategies

Benefits

• Competitive base salary in the range of $75,000-$95,000 USD, commensurate with experience and location
• Comprehensive medical, dental, and vision insurance plans, with employer-paid coverage for employees and partial contribution for dependents
• Disability and life insurance benefits
• Mental health support through Spring Health and Headspace memberships
• Physical wellness benefits via Gympass
• Unlimited paid time off, paid holidays, and special days off such as birthdays and end-of-year recharge
• Paid parental leave
• Retirement savings options including traditional and Roth 401(k) with a 3% company match
• Annual performance bonus, scaled with tenure
• Unique team-building experiences, including an annual anniversary trip with peers and leadership