Content Strategist
for headings. Use - for lists. Use
for prose. Do not repeat job title as heading. Do not include Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Preserve all substantive info.
We need to extract content: The posting includes:
- Position Details: description of role (About the role). Could be "About the role" heading.
- Key Responsibilities: list of responsibilities.
- Minimum Qualifications: includes Education, Experience, etc. Could be split into Requirements (maybe "Requirements") and Qualifications? The instruction: Use headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly.
We have:
- About the role: description: "The Content Strategist is responsible for leading the strategy, governance, development, and optimization of the University of Tampa's web content ecosystem. Reporting to the Director of Content Strategy, this role serves as the university's subject matter expert for user-centered digital content, ensuring web experiences are clear, accessible, engaging, and aligned with institutional priorities, brand standards, and audience needs. This position translates institutional messaging, brand narratives, and marketing initiatives into effective digital experiences that support enrollment, engagement, and reputation objectives. The Content Strategist develops and manages web content, information architecture, content standards, and page structures while applying best practices in content strategy, search engine optimization (SEO), accessibility, user experience (UX), and analytics. Working collaboratively with stakeholders across the university, the role provides strategic guidance, leverages data-driven insights to improve content performance, and advances a consistent, high-quality digital presence across the University's website."
- Responsibilities: list from "Key Responsibilities". Subheadings: Web Content Strategy and Execution, Content Models and Digital Governance, SEO, Accessibility, and Performance Optimization, Analytics and Continuous Improvement, Collaboration and Campus Partnership. Each with bullet points.
We need to output a
- list for any list of duties/requirements/benefits. So we can flatten all bullet points into a single list under Responsibilities? Or we could have subheadings inside? The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. So within Responsibilities section we can have a
with - items for each bullet.
We need to preserve all substantive info; do not invent or summarize away detail. So we need to include each bullet point exactly as given (or close). Let's extract bullet points:
Under "Web Content Strategy and Execution":
- Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
- Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
- Apply consistent tone, structure, and voice across all UTampa web pages.
Under "Content Models and Digital Governance":
- Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
- Support consistent information architecture and taxonomy within the CMS.
- Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
- Support content migrations, QA testing, and ongoing site optimization efforts.
Under "SEO, Accessibility, and Performance Optimization":
- Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
- Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
- Optimize metadata, headings, internal linking, and structured content.
- Ensure web content meets WCAG 2.1 AA accessibility standards.
Under "Analytics and Continuous Improvement":
- Monitor content performance and user behavior to identify opportunities for improvement.
- Translate analytics insights into actionable recommendations for content updates and prioritization.
- Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
Under "Collaboration and Campus Partnership":
- Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
- Align web content with paid media, email, and social referral strategies.
- Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
- May mentor student contributors or interns supporting web content projects.
Now Minimum Qualifications:
Education: Bachelor's degree in communications, journalism, marketing, digital media, or a related field.
Experience: Three to five years of experience creating and optimizing web content.
Exceptional writing and editing skills with a strong understanding of digital best practices.
Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Strong organizational skills and ability to manage multiple projects and deadlines.
We need to map to sections: Requirements, Qualifications, Skills. The instruction says we have headings for Requirements, Qualifications, Skills. We need to decide what goes where. Typically Requirements could be education and experience; Qualifications could be specific skills; Skills could be other abilities. But we must not create empty sections. We need to include only sections with real specific content.
We have education and experience (requirements). We have specific knowledge: SEO, UX, analytics, accessibility, CMS, writing/editing, organizational skills. Those could be Skills. Qualifications maybe could be "Exceptional writing and editing skills..." but that's also skill. Might combine.
We could do:
- Requirements: Education and Experience (bullet list)
- Qualifications: (maybe none separate) but we could put "Experience with enterprise CMS platforms (Adobe Experience Manager preferred)" as qualification? But that's also skill.
Better to follow typical pattern: Requirements = education + experience; Qualifications = specific knowledge/skills (like CMS, SEO, UX, analytics, accessibility); Skills = soft skills (organizational, writing/editing). But we need to avoid duplication.
Let's parse:
Education: Bachelor's degree in communications, journalism, marketing, digital media, or a related field. -> Requirement.
Experience: Three to five years of experience creating and optimizing web content. -> Requirement.
Exceptional writing and editing skills with a strong understanding of digital best practices. -> Skill.
Experience with enterprise CMS platforms (Adobe Experience Manager preferred). -> Qualification (or skill).
Working knowledge of SEO, UX principles, analytics, and accessibility standards. -> Qualification.
Strong organizational skills and ability to manage multiple projects and deadlines. -> Skill.
Thus we can have:
Requirements: Education and Experience (list)
Qualifications: Experience with enterprise CMS platforms (Adobe Experience Manager preferred); Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Skills: Exceptional writing and editing skills with a strong understanding of digital best practices; Strong organizational skills and ability to manage multiple projects and deadlines.
Now Benefits: The posting lists benefits under "The University Of Tampa Offers Great Benefits, Including ..." then a list: Free Tuition, Generous paid leave, Wellness initiatives, 100% Employer-Funded Health Reimbursement Account, 100% Employer-Paid Short & Long Term Disability Insurance, 100% Employer-Funded Employee Assistance Program, Discounted On-Campus Dining Meal Plans, Free On-Campus Parking, Access to Campus Amenities (pool, library, campus events, and more), Fitness Center, Pet Insurance, Flexible Spending Accounts, And more.
We need to include Benefits section only if posting actually states them. Yes, it does. So we create Benefits heading with a
- list of each benefit.
Pay: Not mentioned. So we should NOT include Pay section.
Schedule: The posting includes "Work Schedule Monday through Friday from 8:30 a.m. to 5:00 p.m. Summer: Monday through Thursday from 8:00 a.m. to 5:30 p.m." So we include Schedule heading with that info as prose (
) maybe.
Now we need to remove boilerplate: Submission Guidelines, Background Check Requirements, Additional Information, etc. Also remove lines like "If you are a current University of Tampa student..." etc. Also remove "Job applications for current students will not be considered if submitted through the external career center." Also remove "Position Details" heading? We'll not include that as heading; we'll just put content under About the role.
We also need to remove "Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency je-71f56d8e3b3f44b18c72e448edc5bc6a". Also remove "To apply, visit ..." etc.
Now produce HTML fragment.
Structure:
About the role
... (the paragraph)
Responsibilities
- Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
- Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
- Apply consistent tone, structure, and voice across all UTampa web pages.
- Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
- Support consistent information architecture and taxonomy within the CMS.
- Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
- Support content migrations, QA testing, and ongoing site optimization efforts.
- Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
- Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
- Optimize metadata, headings, internal linking, and structured content.
- Ensure web content meets WCAG 2.1 AA accessibility standards.
- Monitor content performance and user behavior to identify opportunities for improvement.
- Translate analytics insights into actionable recommendations for content updates and prioritization.
- Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
- Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
- Align web content with paid media, email, and social referral strategies.
- Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
- May mentor student contributors or interns supporting web content projects.
Requirements
- Bachelor's degree in communications, journalism, marketing, digital media, or a related field.
- Three to five years of experience creating and optimizing web content.
Qualifications
- Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
- Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Skills
- Exceptional writing and editing skills with a strong understanding of digital best practices.
- Strong organizational skills and ability to manage multiple projects and deadlines.
Benefits
- Free Tuition
- Generous paid leave
- Wellness initiatives
- 100% Employer-Funded Health Reimbursement Account
- 100% Employer-Paid Short & Long Term Disability Insurance
- 100% Employer-Funded Employee Assistance Program
- Discounted On-Campus Dining Meal Plans
- Free On-Campus Parking
- Access to Campus Amenities (pool, library, campus events, and more)
- F
for prose. Do not repeat job title as heading. Do not include Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Preserve all substantive info. We need to extract content: The posting includes: - Position Details: description of role (About the role). Could be "About the role" heading. - Key Responsibilities: list of responsibilities. - Minimum Qualifications: includes Education, Experience, etc. Could be split into Requirements (maybe "Requirements") and Qualifications? The instruction: Use headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have: - About the role: description: "The Content Strategist is responsible for leading the strategy, governance, development, and optimization of the University of Tampa's web content ecosystem. Reporting to the Director of Content Strategy, this role serves as the university's subject matter expert for user-centered digital content, ensuring web experiences are clear, accessible, engaging, and aligned with institutional priorities, brand standards, and audience needs. This position translates institutional messaging, brand narratives, and marketing initiatives into effective digital experiences that support enrollment, engagement, and reputation objectives. The Content Strategist develops and manages web content, information architecture, content standards, and page structures while applying best practices in content strategy, search engine optimization (SEO), accessibility, user experience (UX), and analytics. Working collaboratively with stakeholders across the university, the role provides strategic guidance, leverages data-driven insights to improve content performance, and advances a consistent, high-quality digital presence across the University's website." - Responsibilities: list from "Key Responsibilities". Subheadings: Web Content Strategy and Execution, Content Models and Digital Governance, SEO, Accessibility, and Performance Optimization, Analytics and Continuous Improvement, Collaboration and Campus Partnership. Each with bullet points. We need to output a
- list for any list of duties/requirements/benefits. So we can flatten all bullet points into a single list under Responsibilities? Or we could have subheadings inside? The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
- for any list of duties/requirements/benefits, and
for prose. So within Responsibilities section we can have a
- with
- items for each bullet.
We need to preserve all substantive info; do not invent or summarize away detail. So we need to include each bullet point exactly as given (or close). Let's extract bullet points:
Under "Web Content Strategy and Execution":
- Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
- Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
- Apply consistent tone, structure, and voice across all UTampa web pages.
Under "Content Models and Digital Governance":
- Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
- Support consistent information architecture and taxonomy within the CMS.
- Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
- Support content migrations, QA testing, and ongoing site optimization efforts.
Under "SEO, Accessibility, and Performance Optimization":
- Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
- Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
- Optimize metadata, headings, internal linking, and structured content.
- Ensure web content meets WCAG 2.1 AA accessibility standards.
Under "Analytics and Continuous Improvement":
- Monitor content performance and user behavior to identify opportunities for improvement.
- Translate analytics insights into actionable recommendations for content updates and prioritization.
- Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
Under "Collaboration and Campus Partnership":
- Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
- Align web content with paid media, email, and social referral strategies.
- Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
- May mentor student contributors or interns supporting web content projects.
Now Minimum Qualifications:
Education: Bachelor's degree in communications, journalism, marketing, digital media, or a related field.
Experience: Three to five years of experience creating and optimizing web content.
Exceptional writing and editing skills with a strong understanding of digital best practices.
Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Strong organizational skills and ability to manage multiple projects and deadlines.
We need to map to sections: Requirements, Qualifications, Skills. The instruction says we have headings for Requirements, Qualifications, Skills. We need to decide what goes where. Typically Requirements could be education and experience; Qualifications could be specific skills; Skills could be other abilities. But we must not create empty sections. We need to include only sections with real specific content.
We have education and experience (requirements). We have specific knowledge: SEO, UX, analytics, accessibility, CMS, writing/editing, organizational skills. Those could be Skills. Qualifications maybe could be "Exceptional writing and editing skills..." but that's also skill. Might combine.
We could do:
- Requirements: Education and Experience (bullet list)
- Qualifications: (maybe none separate) but we could put "Experience with enterprise CMS platforms (Adobe Experience Manager preferred)" as qualification? But that's also skill.
Better to follow typical pattern: Requirements = education + experience; Qualifications = specific knowledge/skills (like CMS, SEO, UX, analytics, accessibility); Skills = soft skills (organizational, writing/editing). But we need to avoid duplication.
Let's parse:
Education: Bachelor's degree in communications, journalism, marketing, digital media, or a related field. -> Requirement.
Experience: Three to five years of experience creating and optimizing web content. -> Requirement.
Exceptional writing and editing skills with a strong understanding of digital best practices. -> Skill.
Experience with enterprise CMS platforms (Adobe Experience Manager preferred). -> Qualification (or skill).
Working knowledge of SEO, UX principles, analytics, and accessibility standards. -> Qualification.
Strong organizational skills and ability to manage multiple projects and deadlines. -> Skill.
Thus we can have:
Requirements: Education and Experience (list)
Qualifications: Experience with enterprise CMS platforms (Adobe Experience Manager preferred); Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Skills: Exceptional writing and editing skills with a strong understanding of digital best practices; Strong organizational skills and ability to manage multiple projects and deadlines.
Now Benefits: The posting lists benefits under "The University Of Tampa Offers Great Benefits, Including ..." then a list: Free Tuition, Generous paid leave, Wellness initiatives, 100% Employer-Funded Health Reimbursement Account, 100% Employer-Paid Short & Long Term Disability Insurance, 100% Employer-Funded Employee Assistance Program, Discounted On-Campus Dining Meal Plans, Free On-Campus Parking, Access to Campus Amenities (pool, library, campus events, and more), Fitness Center, Pet Insurance, Flexible Spending Accounts, And more.
We need to include Benefits section only if posting actually states them. Yes, it does. So we create Benefits heading with a
- list of each benefit.
Pay: Not mentioned. So we should NOT include Pay section.
Schedule: The posting includes "Work Schedule Monday through Friday from 8:30 a.m. to 5:00 p.m. Summer: Monday through Thursday from 8:00 a.m. to 5:30 p.m." So we include Schedule heading with that info as prose (
) maybe. Now we need to remove boilerplate: Submission Guidelines, Background Check Requirements, Additional Information, etc. Also remove lines like "If you are a current University of Tampa student..." etc. Also remove "Job applications for current students will not be considered if submitted through the external career center." Also remove "Position Details" heading? We'll not include that as heading; we'll just put content under About the role. We also need to remove "Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency je-71f56d8e3b3f44b18c72e448edc5bc6a". Also remove "To apply, visit ..." etc. Now produce HTML fragment. Structure:
About the role
... (the paragraph)
Responsibilities
- Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
- Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
- Apply consistent tone, structure, and voice across all UTampa web pages.
- Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
- Support consistent information architecture and taxonomy within the CMS.
- Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
- Support content migrations, QA testing, and ongoing site optimization efforts.
- Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
- Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
- Optimize metadata, headings, internal linking, and structured content.
- Ensure web content meets WCAG 2.1 AA accessibility standards.
- Monitor content performance and user behavior to identify opportunities for improvement.
- Translate analytics insights into actionable recommendations for content updates and prioritization.
- Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
- Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
- Align web content with paid media, email, and social referral strategies.
- Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
- May mentor student contributors or interns supporting web content projects.
Requirements
- Bachelor's degree in communications, journalism, marketing, digital media, or a related field.
- Three to five years of experience creating and optimizing web content.
Qualifications
- Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
- Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Skills
- Exceptional writing and editing skills with a strong understanding of digital best practices.
- Strong organizational skills and ability to manage multiple projects and deadlines.
Benefits
- Free Tuition
- Generous paid leave
- Wellness initiatives
- 100% Employer-Funded Health Reimbursement Account
- 100% Employer-Paid Short & Long Term Disability Insurance
- 100% Employer-Funded Employee Assistance Program
- Discounted On-Campus Dining Meal Plans
- Free On-Campus Parking
- Access to Campus Amenities (pool, library, campus events, and more)
- F
- list of each benefit.
Pay: Not mentioned. So we should NOT include Pay section.
Schedule: The posting includes "Work Schedule Monday through Friday from 8:30 a.m. to 5:00 p.m. Summer: Monday through Thursday from 8:00 a.m. to 5:30 p.m." So we include Schedule heading with that info as prose (
- items for each bullet.
We need to preserve all substantive info; do not invent or summarize away detail. So we need to include each bullet point exactly as given (or close). Let's extract bullet points:
Under "Web Content Strategy and Execution":
- Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
- Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
- Apply consistent tone, structure, and voice across all UTampa web pages.
Under "Content Models and Digital Governance":
- Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).
- Support consistent information architecture and taxonomy within the CMS.
- Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
- Support content migrations, QA testing, and ongoing site optimization efforts.
Under "SEO, Accessibility, and Performance Optimization":
- Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
- Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
- Optimize metadata, headings, internal linking, and structured content.
- Ensure web content meets WCAG 2.1 AA accessibility standards.
Under "Analytics and Continuous Improvement":
- Monitor content performance and user behavior to identify opportunities for improvement.
- Translate analytics insights into actionable recommendations for content updates and prioritization.
- Share performance findings with the Manager of Content Strategy and digital partners to inform planning.
Under "Collaboration and Campus Partnership":
- Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.
- Align web content with paid media, email, and social referral strategies.
- Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.
- May mentor student contributors or interns supporting web content projects.
Now Minimum Qualifications:
Education: Bachelor's degree in communications, journalism, marketing, digital media, or a related field.
Experience: Three to five years of experience creating and optimizing web content.
Exceptional writing and editing skills with a strong understanding of digital best practices.
Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Strong organizational skills and ability to manage multiple projects and deadlines.
We need to map to sections: Requirements, Qualifications, Skills. The instruction says we have headings for Requirements, Qualifications, Skills. We need to decide what goes where. Typically Requirements could be education and experience; Qualifications could be specific skills; Skills could be other abilities. But we must not create empty sections. We need to include only sections with real specific content.
We have education and experience (requirements). We have specific knowledge: SEO, UX, analytics, accessibility, CMS, writing/editing, organizational skills. Those could be Skills. Qualifications maybe could be "Exceptional writing and editing skills..." but that's also skill. Might combine.
We could do:
- Requirements: Education and Experience (bullet list)
- Qualifications: (maybe none separate) but we could put "Experience with enterprise CMS platforms (Adobe Experience Manager preferred)" as qualification? But that's also skill.
Better to follow typical pattern: Requirements = education + experience; Qualifications = specific knowledge/skills (like CMS, SEO, UX, analytics, accessibility); Skills = soft skills (organizational, writing/editing). But we need to avoid duplication.
Let's parse:
Education: Bachelor's degree in communications, journalism, marketing, digital media, or a related field. -> Requirement.
Experience: Three to five years of experience creating and optimizing web content. -> Requirement.
Exceptional writing and editing skills with a strong understanding of digital best practices. -> Skill.
Experience with enterprise CMS platforms (Adobe Experience Manager preferred). -> Qualification (or skill).
Working knowledge of SEO, UX principles, analytics, and accessibility standards. -> Qualification.
Strong organizational skills and ability to manage multiple projects and deadlines. -> Skill.
Thus we can have:
Requirements: Education and Experience (list)
Qualifications: Experience with enterprise CMS platforms (Adobe Experience Manager preferred); Working knowledge of SEO, UX principles, analytics, and accessibility standards.
Skills: Exceptional writing and editing skills with a strong understanding of digital best practices; Strong organizational skills and ability to manage multiple projects and deadlines.
Now Benefits: The posting lists benefits under "The University Of Tampa Offers Great Benefits, Including ..." then a list: Free Tuition, Generous paid leave, Wellness initiatives, 100% Employer-Funded Health Reimbursement Account, 100% Employer-Paid Short & Long Term Disability Insurance, 100% Employer-Funded Employee Assistance Program, Discounted On-Campus Dining Meal Plans, Free On-Campus Parking, Access to Campus Amenities (pool, library, campus events, and more), Fitness Center, Pet Insurance, Flexible Spending Accounts, And more.
We need to include Benefits section only if posting actually states them. Yes, it does. So we create Benefits heading with a
- for any list of duties/requirements/benefits, and