Content Strategist

Payrate: $50.00- $55.00/hr. Summary: This role sits within our Launch Readiness pillar and is ideal for someone who combines a passion for product with a commitment to outstanding user experiences. You'll work ahead of new features and product launches — partnering with Engineering, Product, Product Ops, Marketing, Comms, and Localization — to make sure our support content is accurate, complete, and ready on day one. You'll use data-driven thinking, a start-up mindset, and deep content expertise to prepare clear, effective resources that help WhatsApp users get the most out of every new launch, including content that powers Generative AI. ResponsibilitiesPlan for launch: Partner with cross functional teams to scope support content needs for upcoming features and product launches, and build a content plan mapped to launch timelinesAudit and identify gaps: Assess existing content against each launch, identify what is missing or needs updating, and priorities the work required to be support-ready by go-liveWrite, edit, and improve: Create Help Center articles, chatbot content, and customer support responses grounded in content strategy — including content that powers Generative AI — ahead of launchHandle confidential, pre-launch content: Draft and stage content in draft mode for launches that cannot be published until go-live due to confidentialityTest and validate: Dogfood pre-launch features and the support chatbot to confirm content and responses are accurate before launch, iterating as neededTrack readiness and flag risk: Manage content through the Launch Readiness master and child task process, surfacing risks to launch timelines early with clear, well-documented contextCoordinate localization: Work with Localization to ensure launch content is ready across markets and within turnaround timesEnsure day-one readiness: Make sure support content is live and accurate across all user entry points at launchApply, maintain, and champion content standards and best practices across the teamManage multiple concurrent launches with close attention to detail, navigating tight and frequently shifting deadlinesRaise feedback and process improvement recommendations with associated teams to continuously enhance launch readiness workflows and tool Minimum QualificationsBachelor's degree in English, Communications, or a relevant field (or equivalent international qualification)2+ years of experience in technical writing or content strategy role6+ months of experience writing content for Generative AIDemonstrated critical thinking and editorial judgment around complex, sensitive, and often confidential topics, with a track record of delivering content sets to fixed deadlinesProven ability to plan and write online help content and customer support responses for social media platforms and/or mobile appsExperience working to launch or go-live dates and coordinating with cross-functional partners to deliver on a shared timelineExperience with content management systems (CMS) and project management tools Preferred QualificationsExperience preparing support or help content ahead of product or feature launchesProject management experience, including navigating ambiguity and balancing competing priorities across multiple concurrent launchesExperience partnering with Product, Product Ops, Localization, or Operations teams to deliver against a launch timelineFamiliarity with data analysis, XML editing, and AI tools Pay Transparency: The typical base pay for this role across the U.S. is: $50.00 - $55.00 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 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