Content Strategist

About the role

We are seeking an experienced, execution-driven Content Strategist to join our North America Commercial Marketing team, supporting top Enterprise and Commercial accounts. This is a newly created, high-impact role within a fast-paced, highly collaborative ABM-focused team at a Fortune 50 technology organization.

Responsibilities

• Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards, social assets, etc)
• Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts
• Autonomy to determine how projects/requests are executed based on the brief provided
• Manage strategic direction & provide oversight to hands-on execution of Junior Content Developer for in-house projects
• Ensure campaign assets are delivered on time and aligned with activation timelines
• Maintain content consistency and quality across all channels
• Create assets across formats including: Email nurtures (including build and deployment in Eloqua), Landing pages, Direct mail, Social posts, Long-form and short-form content (whitepapers, articles, etc.)
• Ensure content aligns to 1:1, 1:Few, and 1:Many campaign strategies with strong persona and account relevance
• Translate complex technical solutions into business-value messaging tailored to key buying personas
• Project manage agency-led content initiatives using Workfront or similar tools
• Develop creative briefs and provide clear direction to internal and external partners
• Review, edit, and approve content developed by agencies and internal contributors
• Ensure agency outputs meet brand, messaging, and ABM personalization standards
• Maintain and organize the team’s asset repository
• Ensure content is version-controlled, properly tagged, and accessible for reuse across campaigns
• Identify opportunities to streamline content workflows and improve operational efficiency
• Manage the content strategy for Thought Leadership campaigns while working with the events team to execute
• Cross-Functional Collaboration
• Partner closely with: Sales & Content Enablement Strategist, Junior Content Specialist, North America marketing team members, WW Marketing, Product marketing and subject matter experts, External agencies

Qualifications

• 5–7 years of B2B content marketing experience, preferably in enterprise technology environments
• Demonstrated experience supporting Account-Based Marketing (ABM) programs
• Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms)
• Experience managing agency partners and complex, multi-stakeholder projects
• Strong understanding of persona-based messaging and enterprise buying cycles

Skills & Competencies

• Exceptional writing, editing, and storytelling skills
• Ability to translate complex technical concepts into clear, compelling business value
• Strong project management and organizational skills
• High attention to detail and quality control
• Confidence in challenging and improving creative briefs
• Ability to thrive in a fast-paced, collaborative, and cross-functional environment
• Strategic mindset with an execution-first orientation