Content Strategist

Location

100% Remote – candidates must work in the CST or EST time zone.

Pay

$60.00 per hour, 30 hours per week.

Duration

6+ months.

Required Skills

• 5–7 years of digital content strategy, content design, UX writing, or digital content creation experience
• Digital content strategy and user‑centered content development
• UX writing and content design, including headlines, body copy, CTAs, and microcopy
• Familiarity with Drupal and Airtable
• SEO and content discoverability
• Content testing, A/B testing, and experimentation
• Analytics and performance measurement
• User research and user‑centered design
• Accessibility standards
• Cross‑functional collaboration
• Project and priority management
• Stakeholder communication
• Exceptional written and verbal communication skills
• Healthcare experience (preferred)
• Portfolio demonstrating relevant digital content strategy and UX writing work (required)

Responsibilities

• Develop and execute digital‑first content strategies for care seekers, healthcare professionals, and researchers.
• Create, update, and optimize content across digital experiences to ensure clarity, accessibility, user‑centering, and alignment with organizational goals.
• Partner with Marketing and Communications teams to shape user journeys for new and evolving digital experiences.
• Create compelling messaging frameworks, headlines, body copy, microcopy, content structures, and calls to action.
• Lead and support content testing, A/B testing, and experimentation to improve engagement and the user experience.
• Use qualitative and quantitative data, user research, analytics, and performance measurements to guide content decisions and continuous optimization.
• Apply SEO, content governance, accessibility, and UX standards to improve discoverability and usability.
• Simplify complex, technical, scientific, or healthcare information for different audiences.
• Establish and evolve content standards, best practices, and scalable approaches across digital platforms.
• Collaborate with designers, developers, marketers, product managers, subject‑matter experts, and other stakeholders.
• Independently manage complex projects and multiple priorities while balancing strategic planning with detailed content development.

Portfolio Requirements

• Demonstrate the ability to define a content problem, target audience, goals, and strategic approach.
• Show strong UX writing and content design, including headlines, body copy, CTAs, microcopy, and content structure.
• Provide examples of identifying and solving content or user‑experience challenges.
• Illustrate the use of analytics, user research, A/B testing, or experimentation to improve content.
• Show understanding of SEO, search behavior, and content discoverability.
• Evidence of user‑centered thinking and how user needs or behavior influenced content decisions.
• Demonstrate the ability to simplify complex, technical, scientific, or healthcare information.
• Include measurable results, key learnings, or evidence that the work improved the user experience or achieved business goals.