Content Strategist

Job Responsibilities

• Create and execute digital-first content strategies for care seekers, healthcare professionals, and researchers.
• Create, update, and optimize content across digital experiences, ensuring clarity, accessibility, and alignment with organizational goals.
• Partner with Marketing and Communication teams to shape user journeys within digital experiences.
• Craft high-impact content, including messaging frameworks, headlines, body copy, microcopy, and calls to action that drive engagement and support user needs.
• Lead and contribute to content testing initiatives, including A/B testing and content experimentation, to improve user experience.
• Use qualitative and quantitative data, user research, and analytics to inform content strategy, decision-making, and continuous optimization.
• Apply SEO best practices, content governance standards, and UX principles to improve discoverability and usability.
• Help establish and evolve content standards, best practices, and scalable approaches across digital properties.

Required Skills & Experience

• Five to seven (5-7) years of experience in content strategy, content design, UX writing, digital content creation, or related fields.
• Experience developing content strategies and translating business, user, and organizational goals into effective digital experiences.
• Demonstrated ability to work independently, manage complex projects with minimal oversight, and seamlessly shift between strategic planning and content development.
• Familiarity with content testing methodologies, analytics, and performance measurement platforms.
• Strong understanding of SEO best practices, UX writing, and accessibility standards, and their influence on content strategy and creation.
• Exceptional written and verbal communication skills, with the ability to adapt content for different audiences and channels.
• Understanding of user-centered design principles and how content can solve user experience challenges.
• Experience collaborating with cross-functional teams, including designers, developers, marketers, product managers, and subject matter experts.
• Healthcare experience is a plus.
• Strong organizational skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Additional

• Content Creation
• Content Testing Methodologies
• Content Strategy
• Content Design
• UX Writing
• SEO Best Practices
• Accessibility Standards
• User-Centered Design Principles
• Cross-Functional Collaboration
• Written Communication
• Versal Communication
• Organizational Skills
• Healthcare Experience
• Analytics
• Performance Measurement Platforms