Content Strategist

About the role

This is a content-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot tells its story across channels. Content fuels everything from brand and demand generation to product marketing and sales enablement. As a result, this role may be responsible for everything from maintaining the editorial calendar, writing and editing blog & social posts, building GEO-driven content programs, coordinating impactful content with designers, and ensuring performance metrics are tracked and acted upon.

• Excellent written communication skills with the ability to craft impactful copy
• Own and manage the editorial calendar across blog, social, email, and other channels
• Write, edit, and publish high-quality content that aligns with brand voice and business goals
• Build and execute GEO driven content programs to drive discoverability and inbound demand
• Collaborate with designers to produce visually compelling assets that enhance written content or produce visual content independently when needed
• Repurpose and adapt content across multiple formats (e.g., blogs → social posts, webinars → articles)
• Cook up and coordinate with growth, product, and sales teams to develop enablement resources and campaign content
• Manage workflows with external freelancers, writers, or vendors when needed
• Maintain brand and editorial guidelines to ensure consistency, clarity, and quality

Responsibilities

Own and manage the editorial calendar across blog, social, email, and other channels.

Write, edit, and publish high-quality content that aligns with brand voice and business goals.

Build and execute GEO driven content programs to drive discoverability and inbound demand.

Collaborate with designers to produce visually compelling assets that enhance written content or produce visual content independently when needed.

Repurpose and adapt content across multiple formats (e.g., blogs → social posts, webinars → articles).

Cook up and coordinate with growth, product, and sales teams to develop enablement resources and campaign content.

Manage workflows with external freelancers, writers, or vendors when needed.

Maintain brand and editorial guidelines to ensure consistency, clarity, and quality.

Qualifications

Excellent written communication skills with the ability to craft impactful copy

Comfortable juggling projects that range from detailed production work to high-level brand messaging

Comfortable with content performance tracking and basic analytics tools (e.g., GA, Search Console, Ahrefs)

Self-starter who thrives with high autonomy

Good taste and basic design skills

Leverage AI tools for copy & design to move 10x faster

High sense of urgency and gets things done

Nice to have

Prior experience working in a startup or fast-paced environment with shifting priorities

An analytical mindset; experience working with data to inform decisions

Familiarity with marketing automation tools (e.g., Account Engagement)

Familiarity with SEO best practices and excitement to optimize in a new channel (GEO)

Experience with Salesforce

Knowledge on lead tracking including multi-touch attribution