Content Strategist

About the role

The Content Strategist is responsible for executing and measuring content across our portfolio of healthcare brands, contributing to the broader content strategy set by marketing leadership and business unit leaders. This role combines hands-on content creation with strategic input, ensuring all content is accurate, clinically appropriate, and aligned with brand voice, audience needs, and organizational goals. The ideal candidate is a strong writer who also understands the intersection of content and conversion and can own the results of their work. This is an excellent opportunity for a mid-level content professional to grow into greater strategic ownership over time.

Reports to Senior Director, Marketing and Communications.

Responsibilities

• Strategy & Planning
  • Maintain the editorial calendar across all content channels
  • Contribute to content pillars, themes, and messaging frameworks defined by marketing leadership and business unit leaders
  • Conduct audience research and competitive analysis to inform content direction
  • Support the development of audience-specific customer journeys
• Content Development
  • Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, press releases, and enablement materials
  • Plan, develop, execute, and track social media campaigns across our portfolio of brands
  • Work with clinical and operational leaders to develop internal and external thought leadership pieces
  • Manage content production timelines and coordinate with designers, freelancers, or other contributors as needed
  • Ensure all clinical, patient-facing, and provider-facing content is accurate, appropriately reviewed, and compliant with healthcare industry standards
• Brand & Messaging
  • Support marketing leadership and business unit leaders in refining brand messaging and positioning
  • Ensure consistency and clarity across all marketing and media communications
  • Serve as a brand voice resource for other departments producing external-facing materials
• Measurement & Reporting
  • Track and report on content performance metrics (engagement, traffic, conversion, etc.)
  • Analyze data to refine content strategy and improve results over time
  • Present findings and recommendations to marketing leadership
• Operations & Enablement
  • Assist with the development of internal SOPs, playbooks, and guides
  • Work closely with marketing, sales, and product teams to ensure content supports broader business initiatives

Requirements

• Education: Bachelor’s degree in marketing, communications, English, journalism, or related field
• 3–5 years of experience in content creation, content marketing, or a related role
• Experience writing for healthcare, clinical, or other highly regulated industries
• Experience partnering with clinical, technical, or executive stakeholders to develop thought leadership content
• Familiarity with SEO best practices and a portfolio demonstrating range across content formats

Skills

• Excellent writing, editing, and storytelling skills, with a track record of understanding how copy drives conversion
• Strong project management and organizational skills
• Ability to balance strategic thinking with hands-on execution
• Comfortable working cross-functionally and managing multiple stakeholders, including clinical/operational leaders
• Detail-oriented with strong editing/proofreading skills
• Ownership mentality: accountable for the performance of content, not just its production
• Uses AI and other technology tools to work efficiently and intelligently, without sacrificing originality, judgment, or quality of output
• Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance
• Experience with marketing automation or email platforms
• Familiarity with social media management platforms (e.g., Sprout Social or Hootsuite)
• Familiarity with content performance metrics and basic analytics tools (e.g., Google Analytics)
• Proficiency with standard business software (Microsoft Windows, Word, Excel, and PowerPoint) and using a laptop and mobile device

Physical and Cognitive Requirements

• Physical Requirements:
  • Constantly pushes/pulls and/or lifts light objects less than 15 pounds; frequently pushes/pulls and/or lifts objects 15 pounds
  • Constantly performs simple manipulative and gross body coordination skills
  • Prolonged periods of sitting at a desk and working on a computer
  • Constantly able to observe, judge, and estimate objects both far away and closely
  • Constantly communicates with employees, providers, team-mates, and others
• Cognitive Requirements:
  • Constantly able to concentrate on minimal detail with little, minimal, and/or constant interruptions
  • Constantly needs to task/function for 10 minutes at a time up to and including more than 60 minutes at a time
  • Constantly able to understand and relate to specific ideas and concepts behind theories
  • Constantly able to remember tasks/assignments given to self and others over long periods of time
  • Constantly able to communicate verbally using advanced level vocabulary and in written form using advanced written skills

Work is generally performed within a home or corporate office environment with standard office equipment available. Up to 10% travel to conferences and other team events as needed.

Company Expectations

• Upholds and lives the Mission, Vision, and Values of CRH Medical Corporation
• Effective Communication:
  • Delivers information in a clear, concise, and compelling manner
  • Uses good judgment as to what to communicate to whom and the best way to accomplish it
  • Speaks in a clear and credible manner, selecting the right tone for the situation and audience
  • Listens to others and allows them to make their point
  • Delivers targeted, actionable communications and invites two-way communication
• Quality of Work:
  • Produces work that is highly accurate, demonstrates attention to detail, and reflects well on the Company
  • Personally committed to high-quality work and encourages others to have similar standards
• Process Improvement:
  • Identifies opportunities for improvement and innovation
  • Articulates an understanding of the rationale for change
  • Removes barriers and resistance and implements desired processes or modifies desired behaviors
  • Promotes innovation and continuous improvement
• Time Management:
  • Prioritizes tasks and manages time to ensure deadlines are met
  • Plans time and sticks to those plans
  • Prevents or manages interruptions until the highest priority tasks are accomplished
• Teamwork:
  • Effective team player who contributes specific skills and complements those of team-mates
  • Works collaboratively to accomplish company goals and objectives
  • Communicates in an open and candid manner and can be counted upon to fulfill commitments
  • Co-creates solutions while cooperating with others
  • Proactively works to build trust amongst team members and the Company
• Driving Results:
  • Commits to the overall wellbeing of CRH by challenging oneself and others to excel
  • Executes to achieve desired outcomes
  • Models accountability for achieving results
  • Regularly monitors performance and communicates progress
  • Sets expectations for a high standard of performance
• Managing Multiple Priorities:
  • Handles multiple assignments and priorities yet still fulfills all commitments
  • Readily accepts new responsibilities and adapts well to changes in procedures
  • Gives appropriate priorities to various work demands
• Handling Difficult Issues:
  • Handles sensitive or difficult issues with grace and confidence
  • Remains clear-headed and focused and inspires others to do the same
  • Remains objective in the face of strong emotions
• Building Company Commitment:
  • Demonstrates commitment, loyalty, and appreciation for the Company
  • Conveys a high level of concern for the well-being of all employees and providers
  • Consistently speaks highly of the Company, its employees, and its mission