Content Specialist
Vail Resorts · Brighton, MI · 1 mo ago
Marketing$22/hrFull-time
We need to output HTML fragment with sections: About the role? The posting includes mission statement, etc. We need to use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. We must not repeat job title as heading. Remove boilerplate like EEO, legal, etc. Also remove duplicated lines, application instructions, cookie/navigation. We need to preserve all substantive info.
Let's parse content:
Mission statement: "Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first)."
That's about the company and hiring process. Could be "About the role" or maybe "About the company". The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put mission etc under About the role.
Job Summary: "Mt Brighton is hiring a part-time, seasonal Content Specialist to assist with content creation, resort storytelling and social media management. The primary responsibility of the Content Specialist is to capture timely, in-the-moment photo and video content assets from the resort experience during the season to leverage across Vail Resorts’ various marketing channels and platforms. This position will assist in capturing and producing the creative and content elements needed to promote the resort from both a marketing and communications perspective. This includes co-management of the resort’s social media channels, including strategic planning, content capture, production, posting, and social media management, as well as support for PR distribution channels and more. The Content Specialist will play a key role in elevating Mt Brighton’s brand presence by crafting compelling content that brings the resort’s story to life. This role involves developing creative assets that align with established brand and communication guidelines, while occasionally supporting the regional Communications Team with social media efforts for other resorts. They will have a hand in many types of on-the-ground marketing and communications projects and be responsible for delivering results on-time in a fast-paced environment. Flexibility and a positive attitude are crucial for this role. The ideal candidate will have experience in content creation, storytelling, social media, copywriting and some creative design. The position will assist in both personally creating content as well as helping facilitate photoshoots with contracted photographers and/or models and larger third-party brand shoots. This person will also amalgamate content and creative from guest User-Generated Content to bring the brand to life and support with daily social community management and communications."
That's essentially responsibilities and qualifications.
Job Specifications: Starting Wage: $22.00/hr Employment Type: Winter Seasonal 2026/2027 Shift Type: Part Time hours available Minimum Age: At least 18 years of age Housing Availability: No
Job Responsibilities list bullet points.
Job Qualifications list bullet points.
Benefits: "Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development Full Time Roles Are Eligible For The Above, Plus Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans"
Pay: Starting Wage: $22.00/hr (also repeated later). So we have Pay.
Schedule: Not explicitly given; we have Shift Type: Part Time hours available. Could be schedule info: part-time hours. Might be considered schedule. The instruction: include Schedule section only if posting actually states them. It says "Shift Type: Part Time hours available". That's schedule info. So we can include Schedule.
We must not include placeholder like "commensurate with experience". Not present.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. We must not repeat job title as heading. Remove boilerplate like EEO, legal, etc. Also remove duplicated lines, application instructions, cookie/navigation. We need to preserve all substantive info.
Let's parse content:
Mission statement: "Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first)."
That's about the company and hiring process. Could be "About the role" or maybe "About the company". The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put mission etc under About the role.
Job Summary: "Mt Brighton is hiring a part-time, seasonal Content Specialist to assist with content creation, resort storytelling and social media management. The primary responsibility of the Content Specialist is to capture timely, in-the-moment photo and video content assets from the resort experience during the season to leverage across Vail Resorts’ various marketing channels and platforms. This position will assist in capturing and producing the creative and content elements needed to promote the resort from both a marketing and communications perspective. This includes co-management of the resort’s social media channels, including strategic planning, content capture, production, posting, and social media management, as well as support for PR distribution channels and more. The Content Specialist will play a key role in elevating Mt Brighton’s brand presence by crafting compelling content that brings the resort’s story to life. This role involves developing creative assets that align with established brand and communication guidelines, while occasionally supporting the regional Communications Team with social media efforts for other resorts. They will have a hand in many types of on-the-ground marketing and communications projects and be responsible for delivering results on-time in a fast-paced environment. Flexibility and a positive attitude are crucial for this role. The ideal candidate will have experience in content creation, storytelling, social media, copywriting and some creative design. The position will assist in both personally creating content as well as helping facilitate photoshoots with contracted photographers and/or models and larger third-party brand shoots. This person will also amalgamate content and creative from guest User-Generated Content to bring the brand to life and support with daily social community management and communications."
That's essentially responsibilities and qualifications.
Job Specifications: Starting Wage: $22.00/hr Employment Type: Winter Seasonal 2026/2027 Shift Type: Part Time hours available Minimum Age: At least 18 years of age Housing Availability: No
Job Responsibilities list bullet points.
Job Qualifications list bullet points.
Benefits: "Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development Full Time Roles Are Eligible For The Above, Plus Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans"
Pay: Starting Wage: $22.00/hr (also repeated later). So we have Pay.
Schedule: Not explicitly given; we have Shift Type: Part Time hours available. Could be schedule info: part-time hours. Might be considered schedule. The instruction: include Schedule section only if posting actually states them. It says "Shift Type: Part Time hours available". That's schedule info. So we can include Schedule.
We must not include placeholder like "commensurate with experience". Not present.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
About the role
mission statement etc.
Maybe also include Job Summary as part of About the role. ThenResponsibilities
with- ... each bullet.
Then
Qualifications
(maybe combine Requirements and Qualifications? The instruction lists Requirements and Qualifications separate. We have Job Qualifications section; we could treat that as Qualifications. Requirements maybe not present; we could skip Requirements if no specific content. But we have Minimum Age etc under Job Specifications; that could be Requirements. However we have "Minimum Age: At least 18 years of age" and maybe "Employment Type: Winter Seasonal 2026/2027". Those could be considered Requirements. But we could also put them under About the role? Better to follow headings: Requirements for things like minimum age, employment type, shift type, housing availability. Qualifications for education, skills, etc. Skills maybe separate but we can combine. We have Skills list: maybe we can put under Skills heading: storytelling, copywriting, visual design, Microsoft Office, social media platforms, Sprout Social, skiing/snowboarding ability, photo/video capture/editing, Adobe Creative Cloud, communication, ability to work fast-paced, organized, flexible schedule, engaging with guests, English fluency. But many of those are also in Qualifications. To avoid duplication, we need to decide. The instruction: Prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one section called Qualifications (or Requirements). But we have separate headings allowed; we can choose to include only those with real content. We have content for Responsibilities, Qualifications (education, experience), Benefits, Pay, Schedule. Also About the role (mission). We could omit Requirements and Skills as separate if they'd be thin. But we have qualifications details that are substantive. We could put them under Qualifications. Skills could be merged into Qualifications as well. Thus sections: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. We need to ensure we don't repeat job title as heading. Good. Now extract content precisely. About the role: combine mission statement and hiring info and maybe job summary? The job summary is more about role; but we already have Responsibilities separate. So About the role can include mission and company description and hiring process. Let's craft:Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first).
That seems good. Responsibilities: list bullet points from Job Responsibilities. Let's extract each bullet: - Assist with social and digital media content ideation, creation, posting, community management of social media channels, and reporting. - Independently capture, shoot, edit and publish multimedia content under tight deadlines. - Maintain a content production calendar, with an organized schedule of cadenced messaging needs (Asana, Sprout Social, etc.). - Assist with the creation of multimedia content and creative asset development for social media, digital, video, website, blogs, CRM, offline advertising campaigns, and other platforms. - Utilize strong storytelling skills to bring the resorts’ brands to life across a variety of platforms and mediums. - Assist with larger-scale resort brand photo and video shoots. - Organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers. - Work closely with the resort communications team to create messaging that is in line with the resort brand. - Support of the social media channels for a secondary seasonal resort, including working closely with a Social Media Contractor(s) on content planning, content capture guidance, posting, reporting, and social media management - Photo and video asset management and tracking. - Assist with various PR-related storytelling content needs as required. - Other miscellaneous communications and PR duties as assigned, including but not limited to: web content, creation of articles and listicles, content coverage of resort events/attractions/conditions, CRM content contribution, and working with various vendors, agencies and contractors in the resort’s content creation network to amalgamate, edit and distribute various types of creative and content assets. - Basic administrative duties. - Other duties if assigned. We need to ensure each bullet is a - . Now Qualifications: from Job Qualifications bullet list. List: - Bachelor’s degree preferred, preferably in Communications, Journalism or Marketing. - Strong storytelling and copywriting skills. - An eye for visual design, with the ability to work independently to capture photo and video assets. - Knowledge of Microsoft Office 365, Teams, Word, PowerPoint, and Excel. - Understanding and knowledge of social media platforms. - Experience with Sprout Social and other social media management programs is a plus. - Intermediate or above skiing or snowboarding ability. - High-quality photo and video capture and editing experience is preferred - Experience with Adobe Creative Cloud – especially Lightroom, Photoshop and Premiere Pro is a plus. - Ability to communicate with guests thoughtfully via social media in the resorts’ brand voice. - Comfortable shooting, editing, and publishing video content including proficiency with action cameras and phone apps. - Ability to work in a fast-paced environment and meet deadlines. - Must be organized and thrive managing multiple projects at once. - Must be able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, weekends, etc.) - Must be comfortable engaging in-person with guests, models, and other resort employees to capture content in natural and authentic ways. - Must be familiar with leveraging and engaging with guests in a brand voice via social media platforms and channels. - Must speak, read and communicate fluently in English. We could also include Minimum Age etc as Requirements but we are not having Requirements section. Could we include them under Qualifications? They are not qualifications but eligibility. Might be better to add a Requirements section for those. But we have limited sections; we could add Requirements as a separate section with those specifics: Minimum Age, Employment Type, Shift Type, Housing Availability. That seems reasonable and not thin. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule. Check if any section would be thin: Requirements will have 4 items; okay. Now Benefits: list bullet points. From Benefits paragraph: - Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons - MORE employee discounts on lodging, food, gear, and mountain shuttles - 401(k) Retirement Plan - Employee Assistance Program - Excellent training and professional development - Full Time Roles Are Eligible For The Above, Plus Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) - Free ski passes for dependents - Critical Illness and Accident plans We could split "MORE employee discounts on lodging, food, gear, and mountain shuttles" as separate bullet. Pay: Starting Wage: $22.00/hr (also repeated). We'll put one bullet or paragraph. Schedule: Shift Type: Part Time hours available