Content Specialist

About the role

The Content Specialist will assist with content creation, resort storytelling and social media management. The primary responsibility is to capture timely, in-the-moment photo and video content assets from the resort experience during the season to leverage across Vail Resorts' various digital channels and platforms.

Responsibilities

• Aid in the creation of multimedia content and creative asset development for social media, digital, video, website, CRM, offline advertising campaigns and other platforms.
• Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.
• Assist with social and digital media content ideation, creation, posting, community management of social media channels and reporting.
• Independently plan, capture, shoot, edit, and publish multimedia content under tight deadlines.
• Maintain a content production calendar, with an organized schedule of cadenced messaging needs.
• Assist with larger-scale resort brand photo and video shoots.
• Organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers.
• Work closely with the resort communications team to create messaging that is in line with the resort brand.
• Combine content and creativity from guest User-Generated Content to bring the brand to life and support with daily social community management and communications.

Requirements

• Bachelor’s degree preferred, preferably in Communications, Journalism or Marketing.
• Strong storytelling and copywriting skills.
• An eye for visual design, with ability to work independently to capture photo and video assets.
• Knowledge of Microsoft Word, Teams, PowerPoint, and Excel.
• Understanding and knowledge of social media platforms.
• Experience with Sprout Social and other social media management programs is a plus.
• Intermediate or above skiing or snowboarding ability.
• High-quality photo and video capture and editing experience is preferred.
• Experience with Adobe Creative Cloud – especially Lightroom, Photoshop and Premiere Pro is a plus.
• Ability to communicate with guests thoughtfully via social media in the resort’s brand voice.
• Ability to work in a fast-paced environment and meet deadlines.
• Able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, weekends, etc.).
• Comfortable shooting, editing, and publishing video content including proficiency with GoPro cameras and phone apps.
• Ability to work in a fast-paced environment and meet deadlines.
• Able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, weekends, etc.).
• Comfortable engaging in-person with guests, models, and other resort employees to capture content in natural and authentic ways.
• Comfortable engaging in-person with guests, models, and other resort employees to capture content in natural and authentic ways.
• Speak, read and communicate fluently in English.
• Have reliable transportation.

Job Benefits

• Ski/Mountain Perks!
• Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• More employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Full Time Roles Are Eligible For The Above, Plus Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans