Content Specialist

Role Summary

The Content Specialist will support day-to-day content production for Busch Gardens and Water Country USA, capturing high-quality photo and video assets that power organic social, paid media, and broader marketing initiatives. This role is responsible for executing content at scale, supporting a growing demand for always-on creative across digital platforms.

What You’ll Do

• Own day-to-day photo and video production for social, paid media, and marketing campaigns
• Capture and produce content across the park including rides, festivals, animals, entertainment, and culinary
• Support paid social creative development, producing assets optimized for performance marketing (Meta, TikTok, YouTube)
• Support both planned shoots and agile/trend-based content capture alongside internal teams and external partners
• Occasionally appear in social content as a spokesperson for the park
• Affiliate in organizing and maintaining a content library and asset management system
• Edit short-form video and photo using Adobe Creative Suite
• Ensure content aligns with brand standards while adapting to platform trends

What It Takes to Succeed

• Strong understanding of short-form content trends and platform best practices (IG, TikTok, FB, YouTube)
• Proficiency in video/photo editing software such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), Canva, CapCut, DaVinci Resolve
• Strong storytelling and creative instincts
• Experience creating content for paid media or performance marketing is a major plus
• Highly organized, adaptable, and able to manage multiple priorities
• Comfortable working in a fast-paced, outdoor environment

Compensation

$22 USD per hour

Pay

Compensation: $22 USD

Benefits

• FREE park admission
• Discounts on park admission tickets and passes for family and friends
• Park discounts on food, merchandise, etc.
• Scholarship opportunities
• Exclusive employee events and giveaways

Qualifications

To succeed, applicants should have:

• A strong understanding of short-form content trends and platform best practices (IG, TikTok, FB, YouTube)
• Proficiency in video/photo editing software such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), Canva, CapCut, DaVinci Resolve
• Strong storytelling and creative instincts
• Experience creating content for paid media or performance marketing is a major plus
• A highly organized, adaptable, and able to manage multiple priorities
• Comfortable working in a fast-paced, outdoor environment

Skills

• Short-form content trends and platform best practices
• Video/photo editing software proficiency
• Storytelling and creative instincts
• Experience with paid media/performance marketing
• Organizational and adaptability skills
• Outdoor environment comfort

Benefits

• Free park admission
• Discounts on park admission tickets and passes for family and friends
• Park discounts on food, merchandise, etc.
• Scholarship opportunities
• Exclusive employee events and giveaways

Schedule

Not specified

Company Information

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.