Content Specialist
About the role
Protect Where We Play (PWWP) is Ocean Conservancy’s initiative at the intersection of sports, entertainment, culture, and ocean conservation. This role supports the development and execution of content for PWWP and Ocean Conservancy’s tentpole moments.
Responsibilities
Develop and produce high-quality content across formats—social media, email, long-form editorial, video scripts, campaign copy, partner toolkits, and more—that advances the PWWP narrative.
Translate Ocean Conservancy’s science and policy priorities into accessible, emotionally resonant stories for sports and culture audiences.
Write and edit content in a range of voices, from ambassador-facing social posts to partnership announcements and event recaps.
Support development of content series, editorial calendars, and campaign frameworks anchored to key tentpole moments.
Lead content planning and production for PWWP’s tentpole activations, including major sporting events, races, summits, and cultural moments.
Develop real-time and evergreen content assets to maximize reach and engagement around tentpole events.
Capture and amplify on-the-ground moments with partners, ambassadors, and event teams.
Coordinate with cross-departmental teams including Brand, Digital, Development, and Science teams to capture and amplify key messaging and narratives.
Build out post-event content recaps, highlight packages, and impact storytelling.
Collaborate with Ocean Conservancy’s ambassador network to co-create authentic content that reflects their voice and platform.
Support partner content toolkits, co-branded assets, and activation guides that make it easy for sports and corporate partners to show up for the ocean.
Support content needs for partnership announcements, co-branded campaigns, and cause-marketing activations.
Manage content publishing across PWWP’s primary channels, ensuring consistency in brand voice, visual identity, and messaging.
Maintain and update an editorial calendar that aligns content with campaign priorities, key moments, and organizational news.
Optimize content for platform-specific performance—adapting formats, copy, and cadence for social, web, email, and earned media.
Monitor content performance and provide regular reporting on engagement, reach, and audience growth.
Track and analyze content performance across channels, using data to identify what’s working and where to optimize.
Develop regular content performance reports and surface insights to inform strategy.
Test content formats, messaging angles, and distribution approaches to continuously improve audience engagement.
Requirements
3–5+ years of experience in content creation, editorial, or digital communications—ideally in a nonprofit, sports, entertainment, lifestyle, or cause-driven organization.
Proven ability to produce compelling content across formats: social, long-form, video scripts, email, and campaign copy.
Strong writing and editing skills with the ability to adapt voice and tone across audiences and channels.
Experience developing content for tentpole moments, live events, or campaigns with real-time production demands.
Familiarity with social media platforms, content management systems, and digital publishing workflows.
Basic visual skills—comfort with Canva, Adobe Creative Suite, Capcut, or equivalent tools to concept and produce assets.
Strong project management and organizational skills; ability to manage multiple workstreams and deadlines simultaneously.
Collaborative and proactive—comfortable working across departments and with external partners.
Proficiency with tools like Microsoft Office, Asana, and Zoom.
Qualifications/Experience
Bachelor’s degree in Communications, Journalism, Marketing, or related field preferred.
Experience in sports, outdoor, entertainment or lifestyle content and familiarity with sports and culture audience dynamics.
Background in cause marketing, environmental communications, or advocacy content.
Familiarity with video production workflows (i.e. Riverside)—from scripting through post-production coordination.
Understanding of SEO best practices and content optimization for organic search.
Experience with analytics platforms (e.g., Google Analytics, Sprout Social, native platform insights).
Skills
Passion for ocean conservation and the belief that sports and culture are powerful levers for change.
Creative storyteller who can make complex environmental issues feel urgent, accessible, and inspiring.
Self-starter who can move quickly, adapt to shifting priorities, and maintain quality under pressure.
Creative storyteller who can make complex environmental issues feel urgent, accessible, and inspiring.
Strong collaborator who builds trust with internal teams, ambassadors, and external partners.
Curious and culturally plugged-in—attuned to what’s resonating in sports, entertainment, and cause spaces.
Commitment to equity, inclusion, and diverse representation in storytelling.
Benefits
Equal Opportunity Employer. Ocean Conservancy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Pay
The expected salary range for this role is $80,000 - $90,000 annually. We would welcome the opportunity to connect with potential candidates whose salary requirements may be outside of the expected range.
Schedule
Hybrid work environment. Ocean Conservancy embraces a hybrid work environment, which allows our staff the flexibility to work virtually and in-person while building strong connections across the institution.