Content Specialist

Kaptiv8 is a growing marketing agency focused on strategy-led execution. We partner with ambitious brands to deliver thoughtful branding, high-performing marketing campaigns, and modern website design and development to drive measurable growth. This role reports directly to the Social Media Manager and supports a small, high-performing team. You will contribute across client accounts through campaign execution, tracking implementation, and website optimization. We’re looking for a digitally-fluent, analytically-minded marketer who takes initiative and thrives in a hands-on environment.

Responsibilities

• Social Media Support
  • Support the Social Media Manager with scheduling, campaign coordination, and performance reporting
  • Load, format and publish social media posts according to strict brand standards and best practices
  • Curate copy tailored to specific brand voices and target audiences
  • Participate in campaign planning and strategy discussions
  • Stay current with platform updates and industry best practices
• Paid Media Support
  • Build and launch Meta and Google Ads campaigns from setup through optimization
  • Conduct keyword research and audience targeting development
  • Implement proper campaign structures aligned to business goals
  • Optimize campaigns based on performance metrics (CTR, CPC, Conv. Rate)
  • Monitor budget and performance trends
• SEO Support
  • Conduct keyword research to inform landing page and content optimization
  • Implement on-page SEO best practices (title tags, meta descriptions, headers, internal linking, schema where appropriate)
  • Optimize existing website content for improved rankings and engagement
  • Support local SEO initiatives and backlink efforts as needed

Requirements

• 1-3 years of hands-on digital marketing experience or equivalent internship experience
• Bachelor’s Degree in Journalism, Communications, Marketing, Public Relations, or related field
• Proven experience setting up and managing Meta/Google Ads campaigns
• Proficiency in Adobe and Canva
• Well-versed in Meta, LinkedIn, and TikTok
• Working knowledge of SEO best practices
• Experience working in WordPress
• Strong analytical and organizational skills
• Must live in the Athens, Georgia area and willing to work in-office, with the potential to transition into hybrid schedule

Preferred Qualifications

• Google Ads or GA4 certification
• Experience building high-converting landing pages
• Experience using Sprout Social and Mailchimp
• Experience implementing and validating conversion tracking
• Agency experience is a plus

What Success Looks Like

• Embodies Kaptiv8’s Core Values in client work, internal collaboration, and personal accountability
• Campaigns are launched accurately and on time
• Tracking is implemented correctly and data is reliable
• Reports are clear, insightful, and tied to business objectives
• Optimization decisions are grounded in performance data
• Anticipates problems before they impact results, surfaces them early, and implements solutions independently

Full-time position. Compensation dependent on experience.