Content Specialist

About the role

All Star Brands, an affiliate of JARS Cannabis, is a leader in the cannabis industry, dedicated to developing innovative, high-quality products that resonate with consumers. We focus on building strong, recognizable brands that stand out in the market through creativity, collaboration, and cutting-edge marketing strategies. If you're passionate about brand storytelling and driving marketing success, we want to hear from you!

Responsibilities

• Capture and produce photo and video content for retail locations, products, events, partnerships, and community initiatives.
• Create engaging short-form video content for social media platforms including Instagram Reels, TikTok, YouTube Shorts, and emerging channels.
• Develop content that supports product launches, promotional campaigns, and brand initiatives.
• Execute on-location content shoots across retail stores and events.
• Edit video content for social media, digital advertising, website, email, and internal communications.
• Create motion graphics, animations, and dynamic visual elements to enhance campaign performance.
• Optimize content formats for multiple platforms and audience segments.
• Manage post-production workflows including color correction, audio editing, and graphic integration.
• Organize, catalog, and maintain photography and video assets.
• Assist in content calendar planning and execution.
• Recommend new content opportunities and creative approaches based on industry trends and platform best practices.

Requirements

• 2–5 years of experience in content creation, multimedia production, videography, photography, or related creative fields.
• Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, and Lightroom.
• Experience producing content for social media and digital marketing channels.
• Strong understanding of video production workflows and visual storytelling principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with cannabis compliance guidelines and platform restrictions is a strong plus.
• Comfortable renting gear and working with agencies, models, and external partners as needed.
• Must be 21 years of age or older and have reliable transportation.
• Open availability to work non-traditional hours, including nights, weekends, holidays, and events.

Benefits

• Free Employee Assistance Program
• Health, Dental, Vision, and Voluntary Life Insurance (full-time employees only)
• 401(k) Plan
• Paid Sick Leave
• Employee Discount
• Internal Growth Opportunities