Content Specialist

About the role

We’re looking for a highly creative visual storyteller who can bring Colectivo’s coffee, food, drinks, cafés and company culture to life through compelling video, photography, and written storytelling. The Content Specialist will create content for a wide range of internal and external channels, including social media, email, the Colectivo app and website, digital advertising, retailer platforms, and internal communications.

Responsibilities

• Develop, capture, and edit original video, photography, and written content that supports Colectivo’s brand, products, cafés, and company culture across internal and external channels.
• Ideate, capture, edit, and publish short‑form video and photo content for Instagram, TikTok, Facebook, and emerging platforms.
• Create and update content and digital assets for the app, website, email marketing, product pages, retailer channels, and other digital touchpoints.
• Serve as a key copywriter, writing and editing copy for email, social media, the website, packaging, in‑store signage, internal communications, and other marketing materials while maintaining Colectivo’s brand voice.
• Collaborate with the content team to build and maintain the content calendar, content pillars, and channel plans.
• Adapt and optimize content for each platform while staying current on social trends, tools, and best practices.
• Track content performance and use insights to improve future creative.
• Create content for Meta advertising and assist with campaign setup and creative optimization.
• Engage daily with followers and the creator community.
• Coordinate influencer partnerships and manage Colectivo’s brand ambassador program.
• Monitor review platforms and support brand reputation management.
• Organize and maintain Colectivo’s photo, video, and content library.
• Support additional content and creative needs across the marketing team.

This is an in‑office position based out of our Milwaukee offices and requires regular travel to our 23 (and growing) cafés in Milwaukee, Madison, and Chicago, along with our bakery in Milwaukee. Chicago candidates may also be considered, with up to 50% travel to our cafés and regular travel to Milwaukee.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 2–4 years of professional experience in social media, content creation, or a related role.
• A strong portfolio of original work demonstrating creativity, visual storytelling, and advanced short‑form video and photography skills; food, beverage, or hospitality content is strongly preferred.
• Strong working knowledge of Instagram, TikTok, and Facebook, including platform‑specific trends, tools, and best practices.
• Hands‑on experience developing concepts, filming, photographing, and editing polished content from start to finish.
• Strong copywriting skills with the ability to adapt voice and format across channels.
• Excellent organization, project management, communication, and follow‑through.
• A proactive, collaborative approach and comfort working in a fast‑paced, growing brand.

Schedule

Full‑time, exempt position.