Content Specialist

About the role

A Content Specialist is needed to support the full content creation and execution lifecycle. You will drive daily collaboration, structure messaging and assets, deliver a wide range of content (reports, blogs, emails, web copy, guides), and report on key metrics. This role is ideal for an organized, curious, and motivated marketing professional passionate about collaborative, data-driven content projects within the cybersecurity industry.

Responsibilities

• Content ideation and recommendations.
• Multi-format content creation and repurposing for various stages of the buyer journey.
• Content publishing support (WordPress).
• Content optimization using SEO/AEO strategies.
• Perform content audits and identify new content opportunities.
• Cross-collaboration with product marketing and other teams.
• Content library management.
• Engage with Subject Matter Experts (SMEs) to align content.
• Report on content KPIs and adapt strategies.

Requirements

• 5+ years of content/communications experience in marketing technology solutions to large enterprises.
• Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
• Diverse content portfolio demonstrating strong writing capabilities and creation of impactful marketing content.
• Familiarity with Google Suite, CMS platforms (WordPress), project management tools (Asana), and SEO/AEO best practices.
• Proficiency in using AI for content research, ideation, and production, adhering to ethical standards.
• High degree of responsibility, follow-through, and ability to manage multiple projects.
• Strong communication and stakeholder coordination skills.