Content Specialist

Position Summary

This role prioritizes customer insight, strategic thinking, and relevance over volume-based content production. AI and modern tools are leveraged to scale execution—human focus is placed on understanding what matters most to customers.

Job Responsibilities

• Serve as a marketing consultant to the business by developing a deep understanding of customer challenges, motivations, and buying behavior.

• Own the research, development, and evolution of content strategies that align business objectives with customer needs.

• Translate insights from customer conversations, sales input, market trends, and performance data into actionable content direction and marketing focus.

• Guide the creation, evolution, and optimization of content across digital channels including website pages, blogs, landing pages and social platforms.

• Ensure all content is clear, relevant, on-brand and optimized for SEO, AEO, and discoverability.

• Regularly audit and refine content to ensure it reflects current customer priorities, services, and messaging.

• Conduct keyword and search intent research to guide content creation and optimization.

• Continuously refine content to improve discoverability, rankings, and relevance as search behavior and AI-driven discovery evolve.

• Craft content across social media channels to increase brand reach and engagement.

• Monitor and report on platform performance and adjust based on analytics insights.

• Monitor and analyze content performance using analytics tools, measuring metrics such as traffic, engagement, and conversions.

• Use insights to recommend optimizations, test improvements, and continuously enhance content effectiveness and alignment with business goals.

• Collaborate closely with marketing, sales, product, and leadership teams to ensure content and messaging reflect real customer needs and support broader initiatives.

• Translate complex technical services and solutions into clear, customer-centric value stories that improve understanding and support revenue growth.

• Stay current on industry trends, customer expectations, competitive positioning, and evolving content and AI technologies.

• Proactively recommend enhancements to content strategy, messaging focus, and go-to-market alignment based on emerging insights.

Qualification Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline

• 3 Years of full-time writing experience in a B2B technical environment showing strong communication, editing, and project management skills, guiding execution rather than solely producing content

• Proven knowledge of SEO, AEO, and digital marketing best practices

• Demonstrated ability of consulting technical business leaders to identify value drivers and refine a message that resonates with non-technical buyers

• Comfortable balancing independent ownership with collaborative teamwork

• Exposure to technical services or IT-related environment preferred