Content & Social Media Consultant

Alternate locations: Radnor, PA; Charlotte, NC; Fort Wayne, IN; Omaha, NE. Hybrid work arrangement: 3 days per week in a Lincoln office. Relocation assistance is not available for this opportunity.

About the role

As the Content & Social Media Consultant, you will support the development and execution of the Workplace Solutions (WPS) content strategy, including social media, thought leadership, research activation, and amplification efforts that elevate WPS and support business objectives. You will partner closely with enterprise marketing and communications centers of excellence to align content initiatives, advocate for Workplace Solutions priorities, and help execute corporate-funded campaigns, as well as WPS social media, content, and thought leadership programs. Through performance measurement, audience insights, and ongoing optimization, you will ensure content and thought leadership investments drive meaningful business impact and strengthen WPS' market presence.

Responsibilities

• Manages execution of measurable, annual thought leadership, research, paid media, and content priorities that support Workplace Solutions business objectives, as well as aligned marketing awareness, engagement, and lead generation goals.
• Serves as Workplace Solutions liaison to Corporate Marketing and Communications centers of excellence (including Corporate Social Media, Corporate Advertising, Corporate Communications), ensuring alignment for execution.
• Manages coordination and execution of B2B and B2C Marketing initiatives impacting Workplace Solutions audiences.
• Builds strong cross-functional relationships to ensure WPS receives appropriate visibility and support within enterprise Marketing and Communications efforts.
• Partners closely with WPS marketing strategy teams to identify and execute opportunities with paid media, social amplification, and content activation.
• Interacts and develops relationships with external content agencies, industry publications, and partners.
• Evaluates campaign effectiveness and develops executive-level reporting that demonstrates business impact, engagement trends, and return on investment.

Requirements

• 3–5+ years of relevant work experience in marketing and/or communications.
• 4-year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's).
• Demonstrates creativity and functional expertise in Social Media and content marketing.
• Experience in sourcing and managing content development and publishing.
• Maintains excellent writing & language skills.

Nice-to-haves

• Experience with Group Benefits or Defined Contribution Plans.

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes.
• Leadership development and virtual training opportunities.
• PTO/parental leave.
• Competitive 401K and employee benefits.
• Free financial counseling, health coaching, and employee assistance program.
• Tuition assistance program.
• Flexible work arrangements that work for you.
• Effective productivity/technology tools and training.

Pay

The pay range for this position is $72,900–$131,600, with anticipated pay for new hires between the minimum and midpoint of the range. Pay is based on non-discriminatory factors including work experience, education, location, licensure requirements, proficiency, and qualifications. The base pay is one component of Lincoln’s total rewards package, which may also include eligibility for the Annual Incentive Program (discretionary and based on company, business unit, and individual performance), long-term incentives, sales incentives, and standard benefits.