Content Platforms Manager, XCM

About the Role

Amazon's Cross Channel Marketing team (XCM) is seeking a Content Platforms Manager to own how content is structured, governed, and used across our global digital asset management platform, The Hub, and the tools connected to it. This role sets the standards for content organization, automation, and lifecycle management, working closely with internal and external teams to ensure consistency and usability at scale.

Responsibilities

• Owns the metadata and taxonomy model, including schemas, controlled vocabularies, naming standards, inheritance, and folder structure.
• Develops and maintains standards for asset ingestion from production, agency, and regional sources.
• Drives automation to enforce standards at scale, reducing manual intervention.
• Evaluates and tunes AI-assisted enrichment and tagging tools to align with platform standards.
• Provides platform reporting to support business needs, including coverage, usage, and ad hoc requests.
• Defines lifecycle standards for versioning, retention, and content discoverability.
• Manages platform governance, including group permissions and visibility rules.
• Leads rollouts, pilots, and enablement programs to onboard new teams, regions, and content types.
• Drives adoption through training and collaboration with campaign, creative, production, and regional teams, as well as external partners.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing, and scaling cross-functional programs or campaigns.
• Experience in building and driving adoption of new tools.
• Knowledge of metadata creation, management, and remediation best practices.
• Experience implementing repeatable processes and driving automation or standardization.
• Experience with digital asset management tools.

Preferred Qualifications

• Experience managing external partners to develop marketing programs.
• Bachelor's or Master's degree in information science, information technology, data science, computer science, engineering, mathematics, physics, or a related field, or equivalent experience.
• Hands-on experience with Orange Logic, including metadata configuration, reporting, and workflow.
• Experience applying AI to content operations and evaluating its output.
• Familiarity with DAM/MAM platforms like Tenovos, Nuxeo, Bynder, Widen, or Adobe AEM.
• Experience leading rollouts or change management across regions or external partners.
• Experience with content data integrations and identifier mapping strategies.
• Experience defining asset lifecycle standards, including versioning and retention.
• Experience analyzing content data to identify quality and coverage gaps.

Pay

The base salary range for this position varies by location:

• USA, CA, Santa Monica: $109,100.00 - $160,000.00 USD annually
• USA, NY, New York: $120,000.00 - $179,600.00 USD annually
• USA, WA, Seattle: $109,100.00 - $160,000.00 USD annually

Final compensation includes sign-on payments, restricted stock units (RSUs), and comprehensive benefits such as health insurance, 401(k) matching, paid time off, and parental leave.

Company: Amazon.com Services LLC