Content Operations & Governance Manager

About the role

The Content Operations & Governance Manager at SHI International Corp. is responsible for establishing and maintaining governance standards, content policies, and operating guidelines. This role focuses on content lifecycle management, auditing, and program management.

Responsibilities

• Define and maintain governance standards, review processes, and lifecycle requirements for solutions pillar and partner content.
• Establish and evolve content policies, templates, and operating guidelines; partner with marketing operations to ensure alignment with platform metadata standards and tagging requirements.
• Collaborate with the Creative team to conduct brand and messaging reviews, ensuring alignment with approved positioning, messaging frameworks, and corporate standards.
• Evaluate content strategy, portfolio health, and content effectiveness, identifying opportunities for optimization and improvement.
• Drive adoption of governance standards across a distributed network of content owners and stakeholders.
• Lead ongoing content audits to assess relevance, performance, accuracy, and alignment with go-to-market priorities.
• Define and maintain lifecycle standards, including archival, refresh, retirement, and maintenance criteria.
• Partner with stakeholders to identify content quality issues, governance gaps, metadata inconsistencies, and duplication.
• Monitor content portfolio health and recommend actions to improve usability, adoption, effectiveness, and operational efficiency.
• Develop measurement frameworks and reporting to support optimization and governance decisions.
• Drive remediation efforts and continuous improvement initiatives to maintain a healthy and trusted content ecosystem.
• Provide program and project management support for cross-functional initiatives, including planning, stakeholder coordination, dependency tracking, and execution.
• Define and document business requirements, operational processes, and governance considerations for content-related initiatives.
• Develop project plans, workback schedules, communication plans, and operating frameworks.
• Facilitate working sessions to clarify ownership, resolve process gaps, and align stakeholders on priorities.
• Coordinate cross-functional teams, manage dependencies, drive accountability, and escalate risks as needed.
• Engage with external consultants and strategic partners to evaluate operational effectiveness and industry best practices.
• Define governance requirements, content standards, and operational guardrails for content platforms, AI-enabled experiences, and future delivery channels.
• Ensure content structure, metadata, taxonomy, and governance processes support discoverability, reuse, reporting, and AI-driven recommendations.
• Partner with stakeholders on implementation, testing, adoption, and continuous improvement initiatives.
• Identify opportunities to improve operational efficiency through workflow optimization and scalable governance practices.
• Promote content quality, governance readiness, and operational consistency across the ecosystem.
• Manage the Asana content board and ensure CMS health.
• Affiliate with the setup and management of a company-wide DAM.
• Create or refine content as needed, including blogs, thought leadership, solution narratives, campaign and web copy, and sales enablement collateral.
• Ensure content is clear, audience-focused, and outcome-driven.
• Serve as a quality checkpoint for tone, clarity, and consistency.

Success in this role (6–12 months)

• Audit existing marketing assets.
• Establish an adopted content governance and lifecycle model.
• Reduce duplication, inconsistency, and outdated content.
• Improve content usability, discoverability, and reuse.
• Enable more efficient content creation through improved systems.
• Provide visibility into content portfolio health and performance.
• Support the evolution toward a structured, journey-based content ecosystem.

Behaviors and Competencies

• Strategic Thinking: Analyze situations and lead the development and execution of strategic initiatives.
• Detail-Oriented: Manage complex tasks or projects, identify errors or inconsistencies, and ensure all details are addressed, necessary corrections are made, and quality is maintained.
• Communication: Communicate complex ideas and information to diverse audiences and facilitate effective communication between others.
• Teamwork: Lead a team effectively, facilitate cooperation, share information, and ensure that all team members are able to contribute to their full potential.
• Collaboration: Proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
• Willingness to Learn: Regularly integrate new skills and knowledge into daily work and be open to feedback and making changes accordingly.
• Self-Development: Seek feedback and use it constructively for personal growth.
• Relationship Building: Proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
• Problem-Solving: Identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
• Project and Goal Focus: Optimize resources and efforts to ensure project goals are met efficiently.
• Results Orientation: Set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.

Skills and Experience

• Strong content governance, operations, and systems-thinking capabilities.
• Deep understanding of content lifecycle management and governance principles.
• Ability to bring structure to complex, fragmented environments.
• Strong operational mindset with the ability to balance structure and flexibility.
• Ability to evaluate content effectiveness and translate insights into actionable improvements.
• Strong editorial judgment and writing capability.
• Practical understanding of AI in content workflows.
• Strong collaboration and cross-functional communication skills.
• Program and project management capabilities, including stakeholder coordination and dependency management.

Requirements

• Completed Bachelor's Degree.
• 5 years of experience in a similar role.
• Proven experience building and scaling content lifecycle and governance frameworks.
• Experience managing large, complex content portfolios.
• Experience working cross-functionally in B2B environments.

Compensation

The estimated annual pay range for this position is $80,000 - $130,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual.

Benefits

Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity

M/F/Disability/Protected Veteran Status.