Content Operations & Governance Manager

About the role

The Content Operations & Governance Manager is a systems-minded content marketing professional responsible for bringing structure, consistency, and scalability to the content marketing ecosystem.

Responsibilities

• Define and maintain governance standards, review processes, and lifecycle requirements for solutions pillar and partner content.
• Establish and evolve content policies, templates, and operating guidelines; partner with marketing operations to ensure alignment with platform metadata standards and tagging requirements.
• Collaborate with the Creative team to conduct brand and messaging reviews, ensuring alignment with approved positioning, messaging frameworks, and corporate standards.
• Drive adoption of governance standards across a distributed network of content owners and stakeholders.
• Evaluate content strategy, portfolio health, and content effectiveness, identifying opportunities for optimization and improvement.
• Develop recommendations to improve content quality, usability, consistency, AEO and SEO best practices, and alignment with business priorities.
• Lead ongoing content audits to assess relevance, performance, accuracy, and alignment with go-to-market priorities.
• Define and maintain lifecycle standards, including archival, refresh, retirement, and maintenance criteria.
• Partner with stakeholders to identify content quality issues, governance gaps, metadata inconsistencies, and duplication.
• Monitor content portfolio health and recommend actions to improve usability, adoption, effectiveness, and operational efficiency.
• Establish measurement frameworks and reporting to support optimization and governance decisions.
• Drive remediation efforts and continuous improvement initiatives to maintain a healthy and trusted content ecosystem.
• Provide program and project management support for cross-functional initiatives, including planning, stakeholder coordination, dependency tracking, and execution.
• Define and document business requirements, operational processes, and governance considerations for content-related initiatives.
• Develop project plans, workback schedules, communication plans, and operating frameworks.
• Facilitate working sessions to clarify ownership, resolve process gaps, and align stakeholders on priorities.
• Coordinate cross-functional teams, manage dependencies, drive accountability, and escalate risks as needed.
• Engage with external consultants and strategic partners to evaluate operational effectiveness and industry best practices.
• Define governance requirements, content standards, and operational guardrails for content platforms, AI-enabled experiences, and future delivery channels.
• Ensure content structure, metadata, taxonomy, and governance processes support discoverability, reuse, reporting, and AI-driven recommendations.
• Partner with stakeholders on implementation, testing, adoption, and continuous improvement initiatives.
• Identify opportunities to improve operational efficiency through workflow optimization and scalable governance practices.
• Promote content quality, governance readiness, and operational consistency across the ecosystem.
• Manage the Asana content board and ensure CMS health.
• Aid in the setup and management of a company-wide DAM.
• Create or refine content as needed, including blogs, thought leadership, solution narratives, campaign and web copy, and sales enablement collateral.
• Serve as a quality checkpoint for tone, clarity, and consistency.

Success in this role (6–12 months)

• Audit existing marketing assets.
• Establish an adopted content governance and lifecycle model.
• Reduce duplication, inconsistency, and outdated content.
• Improve content usability, discoverability, and reuse.
• Enable more efficient content creation through improved systems.
• Provide visibility into content portfolio health and performance.
• Support the evolution toward a structured, journey-based content ecosystem.

Behaviors and Competencies

• Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
• Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.
• Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
• Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.
• Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
• Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.
• Self-Development: Can actively seek feedback and use it constructively for personal growth.
• Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
• Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
• Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
• Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.

Skills and Experience

• Strong content governance, operations, and systems-thinking capabilities.
• Deep understanding of content lifecycle management and governance principles.
• Ability to bring structure to complex, fragmented environments.
• Strong operational mindset with the ability to balance structure and flexibility.
• Ability to evaluate content effectiveness and translate insights into actionable improvements.
• Strong editorial judgment and writing capability.
• Practical understanding of AI in content workflows.
• Strong collaboration and cross-functional communication skills.
• Program and project management capabilities, including stakeholder coordination and dependency management.

Requirements

• Completed Bachelor's Degree.
• 5 years of experience in a similar role.
• Proven experience building and scaling content lifecycle and governance frameworks.
• Experience managing large, complex content portfolios.
• Experience working cross-functionally in B2B environments.

Compensation

The estimated annual pay range for this position is $80,000 - $130,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.