Content Marketing Senior Manager

We need to output HTML fragment with sections: About the role? The description includes description paragraphs. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We have description of role, duties, responsibilities, qualifications, skills, etc. No explicit Benefits, Pay, Schedule. So we should not include those sections. Also we should not repeat job title as heading. No Job ID. Remove boilerplate like EEO, etc. We need to preserve all substantive info. So we need sections: About the role (maybe from description paragraph), Responsibilities (Essential Duties & Responsibilities + Additional Responsibilities), Qualifications (Qualifications), Skills (maybe Communication Skills). Could also combine Skills with Qualifications? But we have separate sections for Skills. The posting includes Communication Skills as a subsection. So we can have Skills section. We need to use

• for any list of duties/requirements/benefits. So for responsibilities we should list each duty as
• . For qualifications list each bullet as
• . For skills list each bullet as
• . For prose we use

  . We must not invent or summarize away detail. Must preserve all substantive information. So we need to include all duties and responsibilities listed. Let's extract them. From description: Essential Duties & Responsibilities: - Partner with client teams to develop integrated content strategies that support business goals, audience needs and marketing priorities. - Develop and pitch content roadmaps, editorial frameworks, messaging themes, publishing calendars and measurement plans. - Create compelling content across multiple formats, including websites, emails, executive communications (thought leadership), testimonials and case studies, sales enablement materials, videos, social media and podcasts. - Repurpose and optimize content across channels to extend reach, improve efficiency and create cohesive customer experiences. - Incorporate AI tools into workflows to ensure consistency in deliverables, expedite drafting processes and refine tactical approaches. - Collaborate with PR, Social, Creative, Integrated Media and Account teams to ensure content works as part of broader integrated communications programs and share sources and resources where applicable. - Partner with internal and external specialists to ensure content is optimized for SEO and AI search experiences. - Apply audience insights, search intent and performance data to continually improve content quality and effectiveness. - Develop a deep understanding of client industries, customers, products and competitive landscapes to create content that demonstrates expertise and builds trust. - Ensure all content meets Wray Ward's standards for strategic thinking, editorial excellence, brand voice and business impact. - Deliver high-quality work on time and within budget while managing multiple priorities and stakeholders. - Leverage analytics to measure performance, identify optimization opportunities and inform future content strategies. - Participate in ongoing training to maintain expertise in evolving search and discoverability practices. Additional Responsibilities: - Demonstrate exceptional writing, editing and storytelling skills, with the ability to quickly understand and translate complex, technical and highly regulated industries. - Bring business objectives, audience insights and subject matter expertise to life as compelling content experiences across multiple channels and formats. - Understand how content performs across the customer journey and adapt content to meet the needs of different audiences, platforms and stages of engagement. - Apply editorial judgment to identify opportunities to repurpose, extend and optimize content across owned, earned and shared channels. - Stay current on emerging content trends, AI-enabled workflows, search behavior, content technologies and digital publishing best practices to continuously improve how content is developed and delivered. - Organize, prioritize and manage multiple projects while maintaining high standards for quality, accuracy and strategic alignment. - Partner with the PR/Content Strategy Director to establish strategic objectives, content priorities and success metrics for client programs. - Collaborate closely with PR, Social, Creative, Integrated Media and Account teams to ensure integrated messaging, consistent brand voice and coordinated campaign execution. - Work alongside SEO and media specialists to ensure content supports discoverability through SEO and AI search experiences. - Manage freelance writers and content partners, including identifying resource needs, assigning work, providing editorial direction, reviewing deliverables and maintaining quality standards. Communication Skills: - Communicate in a clear, coherent and professional manner in written and verbal communications - Listen well and solve problems to achieve the most effective outcome for the client, team and agency - Develop strong relationships across the agency, specifically with all PR/Content and Integrated Media team members - Be a champion for agency process and best practices, specifically for the delivery of written content Qualifications: - 5+ years of professional content strategy, content creation, and/or content marketing - Exceptional writing and editing skills, including experience translating complex or technical subject matter into clear, engaging content. - Demonstrated experience developing strategic content programs across digital channels, including websites, emails, executive communications (thought leadership), testimonials and case studies, sales enablement materials, videos, social media and podcasts. - Strong understanding of content strategy, editorial planning and audience-centered and search-informed storytelling. - Working knowledge of SEO and AI search principles, or a demonstrated ability to quickly develop expertise in these areas. - Experience interpreting content performance metrics and using data to inform content recommendations. - Proven ability to research and write effectively across multiple audiences, industries, channels and brand voices. - Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously. - Ability to collaborate effectively with multidisciplinary teams, including strategy, PR, social, media, creative and account management. - Bachelor's degree in Communications, Journalism, Marketing, English or a related field, or equivalent professional experience. We also have description paragraph at top: "The Content Marketing Senior Manager leads the development of audience-centered and search-informed content that helps clients build visibility, credibility and business results across evolving owned and earned channels. Working closely with the PR/Content Strategy Director, Group Director and Executive Director, this role develops integrated content programs that translate business objectives into measurable results. The role combines strategic thinking with exceptional writing, research abilities and visual judgment to create dynamic content across multiple formats, including websites, emails, executive communications (thought leadership), testimonials and case studies, sales enablement materials, videos, social media and podcasts. Rather than producing content as individual deliverables, this role develops content ecosystems that support customer journeys, strengthen discoverability and maximize content performance over time." That's the About the role section. We need to output HTML fragment only, no /. Use

  for each section heading. Use

  for prose. Use

  • for lists. We must not include sections like Benefits, Pay, Schedule because not present. We need to ensure we don't include filler like "commensurate with experience". Not present. We need to remove boilerplate: At the bottom there is a lot about culture, mission, EEO, etc. We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should cut off after Qualifications? The description includes after Qualifications: "This job description serves as an overview of the responsibilities for the outlined position. Please note it is subject to change with specific expectations associated with the position. At Wray Ward, every resume is reviewed by a human recruiter or hiring manager. AI is not used to make candidate selection decisions." That's still substantive? It's more about the job description note. Might be considered boilerplate? It's not EEO but it's a generic statement. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This is not exactly those, but it's a generic note about the job description. Might be considered boilerplate? It's not application instructions. It's a note about the job description. I'd keep it? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." This note is not those. It's a generic disclaimer. I'd keep it as part of About the role? Might be better to include as a paragraph after About the role? But it's not part of role description. It's more about the job description. Could be considered boilerplate but not explicitly listed. Safer to keep? However, the instruction says "Preserve ALL substantive information; do NOT invent or summarize away detail." This note is substantive? It's about the job description being subject to change, resume reviewed by human, AI not used. That's substantive info about the hiring process. Might be worth keeping. But it's not a section heading; we could put it in a

    under About the role or as its own section? There's no heading for it. Could just add a

    after the About the role paragraph. Then after Qualifications, there is "Culture Alignment..." etc. That's definitely boilerplate (culture, mission, EEO). Must remove. Thus we stop before Culture Alignment. Now construct HTML. We'll have:

    About the role

    The Content Marketing Senior Manager leads the development of audience-centered and search-informed content that helps clients build visibility, credibility and business results across evolving owned and earned channels. Working closely with the PR/Content Strategy Director, Group Director and Executive Director, this role develops integrated content programs that translate business objectives into measurable results. The role combines strategic thinking with exceptional writing, research abilities and visual judgment to create dynamic content across multiple formats, including websites, emails, executive communications (thought leadership), testimonials and case studies, sales enablement materials, videos, social media and podcasts. Rather than producing content as individual deliverables, this role develops content ecosystems that support customer journeys, strengthen discoverability and maximize content performance over time.

    This job description serves as an overview of the responsibilities for the outlined position. Please note it is subject to change with specific expectations associated with the position. At Wray Ward, every resume is reviewed by a human recruiter or hiring manager. AI is not used to make candidate selection decisions.

    Responsibilities

    • Partner with client teams to develop integrated content strategies that support business goals, audience needs and marketing priorities.
    • Develop and pitch content roadmaps, editorial frameworks, messaging themes, publishing calendars and measurement plans.
    • Create compelling content across multiple formats, including websites, emails, executive communications (thought leadership), testimonials and case studies, sales enablement materials, videos, social media and podcasts.
    • Repurpose and optimize content across channels to extend reach, improve efficiency and create cohesive customer experiences.
    • Incorporate AI tools into workflows to ensure consistency in deliverables, expedite drafting processes and refine tactical approaches.
    • Collaborate with PR, Social, Creative, Integrated Media and Account teams to ensure content works as part of broader integrated communications programs and share sources and resources where applicable.
    • Partner with internal and external specialists to ensure content is optimized for SEO and AI search experiences.
    • Apply audience insights, search intent and performance data to continually improve content quality and effectiveness.
    • Develop a deep understanding of client industries, customers, products and competitive landscapes to create content that demonstrates expertise and builds trust.
    • Ensure all content meets Wray Ward's standards for strategic thinking, editorial excellence, brand voice and business impact.
    • Deliver high-quality work on time and within budget while managing multiple priorities and stakeholders.
    • Leverage analytics to measure performance, identify optimization opportunities and inform future content strategies.
    • Participate in ongoing training to maintain expertise in evolving search and discoverability practices.
    • Demonstrate exceptional writing, editing and storytelling skills, with the ability to quickly understand and translate complex, technical and highly regulated industries.
    • Bring business objectives, audience insights and subject matter expertise to life as compelling content experiences across multiple channels and formats.
    • Understand how content performs across the customer journey and adapt content to meet the needs of different audiences, platforms and stages of engagement.
    • Apply editorial judgment to identify opportunities to repurpose, extend and optimize content across owned, earned and shared channels.
    • Stay current on emerging content trends, AI-enabled workflows, search behavior, content technologies and digital