Content Marketing Manager

AcuityMD is a rapidly growing software and data platform dedicated to accelerating access to innovative medical technologies. Our platform enables MedTech companies to gain comprehensive insights into how their products are utilized, understand the reasons behind variations in customer adoption, and identify new opportunities for physicians to enhance patient care. With an annual approval rate of approximately 6,000 new medical devices by the FDA, our solutions help streamline the path from product development to clinical adoption, ensuring that cutting-edge medical devices reach physicians more effectively. Backed by leading investors including Benchmark, Redpoint, ICONIQ Growth, and Ajax Health, AcuityMD is at the forefront of AI and data-driven innovation in the healthcare industry. We are a high-growth company committed to transforming how medical technologies are adopted and utilized, making a meaningful impact on patient outcomes worldwide.

About the role

We are seeking a talented Content Marketing Manager to join our dynamic team and establish AcuityMD as the leading voice in MedTech commercial excellence. In this role, you will be responsible for creating and executing a comprehensive content strategy that educates the market, amplifies our brand narrative, and supports our demand generation efforts. Working closely with the Head of Brand & Communications, you will translate strategic messaging into compelling stories that resonate with our target audience, drive engagement, and build credibility within the industry. Your work will involve developing high-quality content across multiple formats, supporting major company events, and collaborating with cross-functional teams including Product Marketing, Sales, and Customer Success to ensure consistent and impactful messaging. This position offers a unique opportunity to influence industry conversations, support sales growth, and contribute to the broader mission of accelerating access to innovative medical technologies.

Responsibilities

• Own the creation and execution of AcuityMD’s content calendar across channels including blog, email, social media, customer stories, and thought leadership initiatives
• Partner with the Head of Brand & Communications to translate company messaging, positioning, and market insights into compelling content
• Write, edit, and produce a wide range of content such as articles, reports, case studies, event materials, executive bylines, and customer success stories
• Support content development for major company events like Flywheel, including pre-event, during, and post-event materials
• Manage content production workflows, coordinating with internal experts, freelancers, and agencies to ensure timely delivery
• Develop content that supports demand generation campaigns and helps prospects progress through the buyer journey
• Collaborate with Product Marketing to communicate new products, features, and customer success stories effectively
• Distribute content across owned, earned, and social channels to maximize reach and engagement
• Monitor and analyze content performance, utilizing data to refine strategies and improve business impact
• Maintain high editorial standards, ensuring consistency in quality, tone, and brand voice across all content

Qualifications

• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Bachelor’s degree in Marketing, Communications, or a related discipline; equivalent practical experience considered
• Exceptional writing and editing skills with the ability to simplify complex topics into engaging content
• Experience developing content for multiple formats and stages of the buyer journey
• Strong interviewing and storytelling abilities, especially when working with customers and subject matter experts
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Analytical mindset with experience using performance data to optimize content strategies
• Strong collaboration skills and ability to work cross-functionally with various teams and stakeholders
• Highly organized, self-directed, and capable of owning projects from conception to execution

Benefits

• Ground floor opportunity at a high-growth startup backed by top-tier investors
• Learning budget for professional development and upskilling
• Remote work flexibility with a work-from-home stipend
• Flexible paid time off and hours to support work-life balance
• Comprehensive health, dental, and vision insurance plans, with 100% paid coverage for employees and partial coverage for dependents
• Home office stipend of $1,000 for remote setup and WiFi reimbursement
• Optional team retreats for in-person collaboration and social engagement
• Generous parental leave policy offering 8-16 weeks of fully paid leave