Content Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes description. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Include only sections with real content. We need to parse the posting. Key info: - Job title: Content Marketing Manager (but we don't repeat as heading) - Location: Irving, Texas office. - Role description: Content Marketing Manager within Content & Audience pillar, strategic and creative role focused on driving engagement with portfolio brands and growing audience database. Reporting to Content and Audience Marketing Director. Responsible for developing content-driven campaigns that attract, engage, and nurture audiences at top of funnel, bridging media and event marketing to benefit entire product portfolio. Leverage content strategies to build brand awareness, drive audience growth, create pipeline of engaged prospects that feed into media, attendee, and commercial marketing journeys. Align content with audience personas and portfolio goals. - Role Accountability and Duties: includes many bullet-like paragraphs. We need to extract duties/responsibilities. - Qualifications: list of qualifications and skills. - Additional Information: includes work arrangement (in-person 3 days a week or more, flexibility remote), salary range $75,000 to $80,000, posting expiration date, benefits list. We need sections: About the role (maybe a brief overview), Responsibilities (duties), Qualifications (maybe combine qualifications and skills), Benefits, Pay, Schedule. We should not include sections with placeholder text. We must not repeat job title as heading. We must not include Job ID etc. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. We need to preserve all substantive information. We need to output only HTML fragment, no /, no markdown fences. We need to use

for section headings,

• for any list of duties/requirements/benefits, and

  for prose. We need to decide what goes into each section. Potential sections: - About the role: overview paragraph summarizing role purpose. - Responsibilities: list of duties (the bullet points under Role Accountability and Duties). Could be multiple sub-sections? But we can just list them as

  • . - Qualifications: list of qualifications and skills (the bullet list under QUALIFICATIONS AND SKILLS). Could combine with Skills? The instruction says we can have Qualifications and Skills sections separate, but we can combine if we want fewer sections. However they said prefer a few substantive sections over many thin ones. So we could have Qualifications section that includes both qualifications and skills. - Benefits: list of benefits from Additional Information. - Pay: salary range. - Schedule: work arrangement (in-person 3 days a week or more, flexibility remote). We need to ensure we don't include filler like "commensurate with experience". Not present. We need to remove duplicated lines: there may be repeated sentences like "We believe that great things happen when people connect face-to-face." That's substantive? It's about work arrangement. We'll keep. We need to remove EEO etc. At the end there is EEO statement; we should remove. Also remove "This posting will automatically expire on Friday 9th October." That's substantive? It's a date; maybe we keep as part of Additional Information? It's not a benefit/pay/schedule but could be considered metadata. The instruction says do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. The expiration date is minor metadata; we could fold into a short

    maybe under Additional Information? But we have no Additional Information section; we could include it in a paragraph under About the role? Probably better to drop it as it's not essential. However we need to preserve ALL substantive information; is expiration date substantive? It's not about job duties, but it's still info. The instruction says fold minor metadata into a short

    or drop it. So we can include a short

    with that info, maybe under a generic "Additional Information" but we don't have a heading for that. Could add a

    after sections. But we need to output only HTML fragment; we can include a

    for that metadata. We need to avoid headings with no content. Let's draft. First, About the role: a paragraph summarizing. Then Responsibilities:

    • each duty. We need to extract duties from the "Role Accountability and Duties:" section. Let's list them: - Content Strategy and Development - Develop and execute a content marketing strategy focused on top-of-funnel engagement, ensuring alignment with portfolio brand goals and audience personas. - Create compelling content assets, including blogs, whitepapers, eBooks, infographics, videos, and webinars, designed to attract and engage target audiences. - Collaborate with the Content and Audience Marketing Director to ensure content aligns with broader marketing objectives and supports audience growth initiatives. - Drive engagement with owned media products and work in partnership with media partners to develop content. - Campaign Planning and Execution - Design and implement content-driven campaigns that drive audience engagement and database growth, aligning with the portfolio value proposition. - Support top-of-funnel campaigns by working with media, editorial teams, and content producers to drive database growth from media products that turn into qualified, engaged audiences for commercial and attendee marketing campaigns. - Develop campaign briefs that outline objectives, audience insights, content themes, and channel strategies. - Partner with the Comms Planner and Campaign Manager within the attendee and commercial pillar to ensure content campaigns align with messaging frameworks and tactical plans. - Optimize campaigns for lead generation and audience acquisition, ensuring content is distributed effectively across channels such as social media, email, paid media, and organic search. - Audience Growth and Database Expansion - Use content marketing strategies through content and media products to grow the audience database, ensuring a steady pipeline of engaged prospects for attendee and commercial marketing journeys. - Develop lead magnets and gated content to capture audience data and drive database growth. - Collaborate with the wider Marketing Team to segment and nurture leads, ensuring smooth transitions into attendee and commercial marketing workflows. - Performance Monitoring and Optimization - In collaboration with the Marketing Analytics Centre of Excellence, establish and monitor KPIs for top-of-funnel campaigns, including engagement rates, lead generation metrics, and audience growth. - Analyze campaign performance data to identify trends, opportunities, and areas for improvement. - Use insights from analytics to refine content strategies and optimize campaigns for maximum impact. - Collaboration and Alignment - Partner with the pillar team and Centres of Excellence to deliver and execute campaigns, providing a cohesive campaign plan and briefing. - Foster agile workflows by embedding iterative collaboration and adaptability into communication planning. - Work closely with the Content and Audience Marketing Director, Social Media Manager, Comms Planner, and Campaign Manager to ensure content campaigns align with portfolio goals and audience needs. - Partner with the Creative Centre of Excellence to ensure content assets are visually engaging and aligned with brand identity. - Collaborate with Product Marketing Managers to ensure content drives growth and supports broader marketing objectives. - Agile Ways of Working - Foster agile workflows by embedding iterative planning and adaptability into content marketing strategies. - Use real-time performance data to pivot campaigns and refine content assets as needed. We could combine all these into a single list of responsibilities. Now Qualifications and Skills: list from "QUALIFICATIONS AND SKILLS": - Proven experience in content marketing, with expertise in developing and executing top-of-funnel campaigns. - Strong ability to create compelling content assets that drive engagement and audience growth. - Experience in designing and implementing content-driven campaigns across multiple channels, including social media, email, paid media, and organic search. - Data-driven mindset with a focus on embedding analytics into content strategies and campaign optimization. - Exceptional collaboration skills, with experience working closely with cross-functional teams, including audience marketing, campaign management, and creative teams. - Strong organizational and strategic planning skills, with the ability to manage multiple campaigns and content assets simultaneously. - Familiarity with lead generation strategies, audience segmentation, and database growth initiatives. - Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities. Also "WHAT SUCCESS LOOKS LIKE" could be considered as expectations but not qualifications; we could maybe include under Responsibilities? But it's more about outcomes. Could be omitted or placed under About the role? Probably we can ignore as it's not required but it's substantive. However we could incorporate into About the role or Responsibilities as outcomes. But to keep sections thin, maybe we can add a short paragraph under About the role describing success metrics. But we need to preserve all substantive information. The "WHAT SUCCESS LOOKS LIKE" bullet points are: - Engaging Content Campaigns: Deliver content-driven campaigns that resonate with target audiences and drive top-of-funnel engagement. - Audience Growth: Grow the audience database through effective lead generation strategies and compelling content assets. - Strategic Alignment: Ensure content campaigns align with portfolio brand goals, audience personas, and broader marketing objectives. - Performance Optimization: Use analytics to refine content strategies and optimize campaigns for maximum impact. - Collaboration Success: Build strong relationships with cross-functional teams to ensure content campaigns are aligned and impactful. These are similar to responsibilities but phrased as outcomes. We could incorporate them into Responsibilities as additional items, but they'd be duplicate-ish. Might be okay to include them as part of Responsibilities. Now Benefits: list from Additional Information: - Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment - Broader impact: take up to four days per year to volunteer, with charity match funding available too - Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves - Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year - Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount - Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more - Recognition for great work, with global awards and kudos programs - As an international company, the chance to collaborate with teams around the world - We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. - If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. - At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. - See how Informa handles your personal data when you apply for a job here. We need to remove boilerplate: EEO, accommodation request, data handling, etc. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove the EEO statement, accommodation request, data