Content Marketing Manager

About Basis

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end‑to‑end work for some of the largest accounting firms in the world. We recently raised $100 M at a >$1 B valuation and are racing to deploy the most advanced applied ML at production scale. Our investors include Khosla Ventures, Accel, Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators and technical leaders.

What You’ll Be Doing

• Lead the written side of all content, working directly with the Head of Content.
• Focus on LinkedIn and X (Twitter) as primary social channels, with room to expand.
• Own customer case studies end‑to‑end: interview accountants and finance leaders, then craft compelling proof points.
• Write for a range of audiences—from CFOs and controllers in lean in‑house finance teams to partners at the largest accounting firms.
• Consider GEO (search and AI visibility) as a core aspect of content creation, ensuring pieces earn citations in AI assistants and search results.
• Help build marketing motions from zero to one for the sales team, creating assets and programs that generate pipeline.
• Experiment with new formats such as newsletters, podcasts, and other innovative channels; run tests, analyze results, and scale successful tactics.
• Treat content as a growth channel, measuring audience and pipeline impact alongside craft.
• Use AI tools (Claude, Code/Codex, etc.) throughout research, drafting, editing, repurposing, and asset production.
• Produce your own graphics, slides, and landing‑page copy without relying on a designer.

What You’ll Bring

• 5‑7+ years of professional writing or content‑marketing experience.
• 2+ years of in‑house experience (not agency or freelance).
• Portfolio demonstrating speed, range, and impact.
• Strong writing ability: research topics, find angles, and deliver quickly without sacrificing quality.
• Growth mindset: audience‑first thinking, distribution strategy, and focus on compounding returns.
• Fluency with GEO and search: understand how content gains visibility in AI assistants and search, and structure writing accordingly.
• Customer‑storytelling skill: comfortable interviewing customers and turning conversations into tight, persuasive stories.
• Voice range: adapt tone for sophisticated, skeptical audiences while avoiding generic brand language.
• Social instinct: keen awareness of what resonates on LinkedIn and X, with specific creator and format examples.
• AI fluency: daily use of Claude, Code/Codex, and related tools, with demonstrable impact on output.
• Self‑sufficiency: build assets end‑to‑end without waiting on others.
• 0‑1 mindset: comfortable building content function and processes from scratch, including sales‑enablement motions.
• In‑person presence 5 days a week at our Flatiron office.

What We’d Love To See

• Audience building: a newsletter, channel, or show you grew from zero, with honest metrics.
• GEO and organic results: examples where you moved visibility in AI assistants or search and the drivers behind it.
• Case‑study craft: customer stories you researched, interviewed, and wrote that a sales team used repeatedly.
• Pipeline contribution: content programs you can tie to qualified pipeline or closed revenue.
• New channel experience: hands‑on work launching a newsletter, podcast, or live format that reached a real audience.
• AI leverage: a system, workflow, or prompt library you built that amplified your production capacity.
• Accounting industry fluency: familiarity with accounting professionals, buyer personas, and the creators/publications they follow.
• Zero ego.

What Success Looks Like

• Content authority: Basis becomes the first name accountants and finance leaders think of for reading, watching, or listening.
• Discoverability: Basis appears in AI‑assistant answers about AI in accounting.
• Audience growth: steady increase in followers, subscribers, and engagement on LinkedIn and X, with clear attribution to specific content.
• Customer proof library: a robust, regularly refreshed set of case studies that AEs use in live deals.
• Pipeline impact: measurable qualified pipeline directly linked to content engagement.
• Channel expansion: at least one new channel tested and adopted permanently.
• Compounding library: each major piece of content spawns downstream assets, accelerating output.

Benefits

• Premium medical, dental, and vision coverage; life insurance; and 6 coaching & 6 therapy sessions through Spring Health.
• 100% coverage of Wellhub Gold membership (access to gyms like Lifetime, SoulCycle, NYSC, plus wellness apps such as Strava & Headspace).
• Unlimited PTO plus 12 paid company holidays.
• Daily meal stipends, fully stocked kitchen, and $300 toward a custom desk setup.
• Pre‑tax commuter benefits and 401(k) retirement plan.
• Monthly office activities and optional team happy hours.
• Parental leave.