Content Marketer

About the role

ParkWest sits in the middle of growth strategy, brand, and performance for a roster of operators who measure marketing in pipeline, not impressions. We're hiring a Content Marketer to take ownership of editorial on three to five client accounts at a time — interviewing subject-matter experts, building the calendar, writing the work, briefing designers, and pushing it through search and lifecycle channels that actually compound.

A day in the life

A normal week starts with a research block — competitive SERPs, customer call recordings, an SME interview booked for Thursday. By midweek you're drafting two long-form pieces, briefing the designer on assets, and handing off five social cutdowns to the lifecycle team. Friday is performance review: which pieces are ranking, which earned links, which are quietly compounding to pipeline, and what the calendar should look like next month.

Responsibilities

• Plan and own monthly editorial calendars for 3–5 client accounts.
• Write long-form, short-form, and email copy that holds its own next to in-house teams.
• Run SME interviews and translate transcripts into structured outlines designers can brief from.
• Partner with SEO to brief, optimize, and refresh content against real search intent.
• Brief designers, motion, and lifecycle on how each piece gets cut down and distributed.
• Measure rankings, assisted conversions, and pipeline contribution — and feed it back into the calendar.

What success looks like

• Each account has a calendar tied to a documented thesis, not a content-for-content's-sake plan.
• Organic traffic, qualified leads, and assisted conversions trend up quarter over quarter.
• Clients renew and expand scope because the content is doing measurable commercial work.

Requirements

Must-haves

• 3+ years agency or in-house content marketing, with a portfolio of work you can defend line by line.
• Working SEO fluency — keyword intent, on-page structure, internal linking, content refreshes.
• AP-level editing and a point of view about voice, not just grammar.
• Comfort interviewing executives and translating jargon into useful prose.

Bonus points

• Experience writing for regulated industries (financial services, healthcare, legal).
• Familiarity with HubSpot, Ahrefs, Semrush, and a modern CMS or two.

Pay

Salary band $72,000 – $86,000 / year. Final offer depends on experience, qualifications, and internal equity. We benchmark against the Canadian agency market each year and share banding openly. Reviews happen annually and at promotion.

Benefits

• Competitive salary: Transparent banding, benchmarked against the U.S. agency market and reviewed annually.
• Performance bonus: Annual bonus tied to company and personal goals — written down at the start of the year, not invented at the end.
• Extended health & dental: Comprehensive medical, dental, and vision coverage for you and your dependents from day one.
• Mental health support: Confidential EAP plus a dedicated mental-health benefit for therapy, coaching, and crisis support.
• Flexible PTO + paid sick days: Generous paid time off plus separate paid sick days so you can rest without trade-offs.
• 13 paid holidays: All statutory holidays plus your birthday and a floating day to use whenever it matters.
• Hybrid by design: Two anchor days a week in the studio, the rest of the week wherever you do your best work.
• Home office stipend: A one-time setup stipend plus a monthly allowance for tools, internet, and workspace.
• Professional development: Annual learning budget for conferences, courses, books, and certifications.
• Paid volunteer time: Paid hours every month to contribute to causes and communities you care about.
• RRSP matching: Employer matching on your retirement contributions from your first day.
• Parental leave top-up: Top-up on Employment Insurance benefits for new parents — for any path to parenthood.