Content Marketer

About the role

Equity Methods seeks an experienced, versatile Content Marketer. As a key member of the marketing team, you’ll create well-written blogs, loglines, articles, taglines, and other materials to enable thoughtful campaigns that meet organizational goals.

Responsibilities

• Create a wide variety of written materials that inform and inspire target audiences while achieving campaign objectives
• Produce consistently high quality material that meets deadlines
• Research topics, conduct interviews, interface with subject-matter experts, and identify core themes
• Pitch articles to appropriate outlets to meet publication goals
• Work collaboratively and creatively with the marketing, graphic design, editorial, and recruiting teams to develop and publish strategic materials
• Rewrite and/or proofread blog submissions and other materials as needed; coordinate and support others’ content production efforts
• Help colleagues find their unique voice and express their ideas clearly
• Generate content ideas, produce publication calendars, and schedule distribution
• Repurpose existing content for different distribution channels; liaise with marketing manager, design team, and subject-matter experts to ensure fit between graphics and written materials
• Ensure that all materials consistently represent the company in a positive, professional manner
• Operate efficiently and effectively with multiple open projects in a fast-paced environment
• Continuously scan the environment to stay abreast of business trends, evolving usage, and cultural themes
• Stress-test deliverables against messaging goals
• Manage content-driven projects (including photo and video), enable others’ contributions; document processes and best practices

Required Qualifications

• Bachelor’s or higher degree with excellent academic performance
• Superior English-language writing and editing skills with broad knowledge of modern usage
• At least 5 years of progressively responsible experience in B2B content marketing, professional services marketing, publishing, business journalism, PR, or a related field
• Facility with Microsoft Word, Excel, Outlook (or similar productivity suite)
• Prior experience producing social media posts for professional audiences (e.g., LinkedIn)
• Prior exposure to digital publishing tools (e.g., WordPress, HTML, desktop publishing) and marketing automation software (e.g., Constant Contact, HubSpot, MailChimp, or Act-On)
• Basic social media survival skills (Canva/Photoshop, video, etc.)

Desired, But Not Required Qualifications

• Exposure to finance and accounting terminology
• Intermediate Excel skills

Characteristics of the Successful Candidate

• Highly motivated, productive, organized, and responsive to the needs of internal clients
• Fanatical about quality AND timeliness
• Intellectually curious; willing and able to develop expertise in new areas
• Effective in leveraging videoconferencing, email, and other company tools to communicate with far-flung colleagues and forge productive relationships
• Excels independently or collaboratively as the situation warrants