Content Manager
Dow Jones · New York, NY · 1 wk ago
MarketingFull-time
About the Team
The Senior Multimedia Editor / Content Manager is an editorially-led role responsible for shaping and producing high-quality thought leadership and commercial content across text, video, and visual formats for both Storyful's Intelligence and News audiences. This is a senior content role that owns the full content lifecycle, from story identification and editorial planning through to packaging for web, social, and sales, with a strong emphasis on clarity, authority, accuracy, and brand voice.
Responsibilities
- Editorial Strategy & Content Production
- Lead editorial planning across Intelligence and News content pillars, defining themes, formats, and cadence in alignment with core business priorities including brand building, pipeline development, and customer engagement.
- Produce and commission long-form and short-form content including reports, POVs, blogs, and executive briefings, briefing internal and external contributors as needed.
- Extract and develop executive quotes, data insights, and thought leadership angles from research and product materials.
- Repurpose and package content for web, sales, and social distribution, ensuring each format is optimised for its channel and audience.
- Prioritize high-impact, reusable content that can be deployed across campaigns, sales conversations, and executive engagement.
- Brand Voice & Editorial Quality Control
- Act as the editorial guardian for Storyful's brand voice, tone, and messaging, reviewing and approving outward-facing content and flagging inconsistencies before publication.
- Edit, fact-check, and QA content produced across the marketing team, ensuring accuracy and alignment with brand guidelines.
- Maintain and evolve tone-of-voice documentation, messaging frameworks, and content standards in partnership with the Head of Marketing & Growth.
- Uphold visual consistency and narrative discipline across all channels and outputs over time.
- Video & Multimedia Production
- Lead the development of video concepts and scripts for Intelligence and News audiences, including thought leadership, product, and event content.
- Storyboard and plan video shoots, managing pre-production logistics and creative direction.
- Manage freelance videographers and editors as required, briefing and quality-assuring their outputs to ensure brand alignment.
- Content for Social Distribution
- Define platform-specific social strategies and own the monthly content calendar in collaboration with the Marketing Coordinator.
- Write post copy and brief visuals and video assets for all organic social channels.
- Support community management and audience engagement across owned platforms.
- Website Content & Discoverability
- Own the freshness and accuracy of content across Storyful's web properties, regularly refreshing, consolidating, or retiring pages to ensure the site reflects current messaging and priorities.
- Ensure all web content is consistent in tone, structure, and brand voice in collaboration with the wider marketing team.
- Apply discoverability best practices — including metadata, page structure, and content organisation — to ensure content is findable and performs well organically.
- Cross-Functional Collaboration
- Work closely across the marketing team to ensure content is aligned with broader campaign and GTM strategies.
- Contribute creative assets, content variants, and messaging input to support campaign execution and A/B testing.
- Support landing page and CTA optimisation by contributing content and copy improvements to conversion workflows.
- Contribute to event and webinar programming, including agenda development, speaker briefing, and on-the-ground content capture.
- Maintain knowledge management resources including playbooks, asset libraries, and enablement materials.
- Work closely with commercial teams to ensure content directly supports sales conversations, client engagement, and conversion.
Requirements
- 5–7 years of experience in content production, editorial management, or multimedia journalism in a B2B, media, or agency environment.
- Exceptional written communication skills with a rigorous editorial sensibility, meticulous on accuracy, brand consistency, and quality across all formats.
- Hands-on video production and post-production experience, including editing capability across long and short-form content.
- Proven ability to manage multiple content workstreams across web, social, and sales channels, optimising for each audience and format.
Qualifications
- Background in media, intelligence, journalism, or communications industries.
- Experience in a B2B SaaS or data/intelligence product environment.
- Familiarity with design tools such as Adobe Creative Suite or Canva for light layout and visual production tasks.
- Experience working with or briefing freelance contributors, videographers, or designers.
- Experience producing sales enablement assets — such as pitch decks, one-pagers, and case studies — and translating complex product or research content into commercially compelling narratives.
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
Pay
Base Pay Range: $95,000.00 – $120,000.00. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.