Content Lifecycle Planning Specialist

About the role

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

The PlayStation store business has continued to deliver massive growth and is also evolving rapidly towards new business models. In response, we are undertaking an exciting global restructure which will demonstrate specialist teams to drive efficiency and optimization. We are creating a Global Content Lifecycle Management (CLM) team who will be responsible for driving the value proposition of the Store. Reporting to the Sr. Manager, Content Lifecycle, the CLM Planning Specialist will help to shape and execute the CLM strategy, focusing on key partnerships. Working with the CLM accounts team, they will input into the development of a joint business planning process and commercial plan. Working in partnership with CRO and marketing teams, they will develop and implement support plans for key commercial activity. They must be skilled at working collaboratively with cross‑functional, global partners. The ideal candidate should be an enthusiastic and flexible teammate, have excellent planning skills, and a strong analytical mind that thrives in a fast‑paced commercial environment.

This position is based in San Mateo, CA with flex‑mode remote options considered for West Coast candidates.

Responsibilities

• Work directly with accounts sales & marketing teams to execute plans which support the CLM strategy
• Partner closely with internal, cross‑functional clients (i.e. CRO, Store Marketing, Partner Marketing, Store Promotions, and Business and Marketing Analytics) to help shape the CLM strategy and ensure alignment
• Help with implementation of store network plans designed to support store contractual commitments forming part of key 3rd party marketing contracts
• Assist in the delivery of ongoing CLM commercial priorities roadmap to other internal partners in order to facilitate appropriate support across store, BTL and ATL channels
• Work with Commercial Planning to ensure delivery of commercial roadmap priorities ongoing
• Responsible for the end‑to‑end delivery of store support plans for key digital products to consumers throughout the lifecycle, with particular focus on seamless product launches
• Work with key publishers to secure additional support for CLM activity via publishers' owned channels, BTL, ATL activity
• Work with Global Top Accounts Manager to support production of post mortem documentation to support development of standard methodology guidelines
• Facilitate the provision of asset suites and metadata direct from the publisher to support delivery of key activity via CRO / Marketing teams
• Create and manage Wrike project management tool product and event tracking cards
• Utilize PlayStation Store proprietary tools to facilitate CLM Activities
• Build executional strategies to CLM specifications of responsible commercial opportunities
• Use PlayStation proprietary reporting tools to build post mortem analysis of store support activities

Requirements

• Minimum 2+ years experience of digital retail and / or product roadmap marketing experience
• Creative & energetic teammate who accepts change and exhibits desire to continually improve
• Data savvy with an analytical, commercially focused mindset and possessing strong planning skills