Content Lifecycle Strategist

Description Laserfiche is a leading document management and process automation platform that helps organizations transform how they manage information and work smarter. Trusted by thousands of organizations worldwide, we empower teams to securely capture, manage, and optimize content across its entire lifecycle. We are hiring an integral Content Lifecycle Strategist to own the planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement and retention. This role blends strategic thinking with hands-on execution, ensuring content supports the full customer journey—from capture to conversion and long-term retention. You will partner closely with stakeholders across Product Marketing, Communications and Creative, Web Development, Sales Operations, Engineering, Events, and Partner Marketing to deliver consistent brand voice, messaging, and storytelling across all channels. Location: Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CARemote work from home on Mondays and Fridays About The Role - Key Responsibilities Develop and execute a comprehensive content strategy aligned with business objectives and go-to-market prioritiesOwn and manage the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website contentCollaborate with Product Marketing, Demand Generation, Sales, and Customer teams to create high-impact, audience-centric contentTranslate complex product, technical, and industry concepts into clear, compelling narratives for multiple personas and funnel stagesConduct audience research, competitive analysis, and SEO keyword research to inform content direction and prioritizationMeasure and optimize content performance using analytics, including engagement, conversion, and pipeline impactManage content production workflows, working with internal contributors and external freelancers or agencies About You - Essential Qualifications 5-8 years of experience in content marketing, editorial strategy, or related rolesBachelor’s degree in marketing, Business, or related field.Proven experience developing and executing content strategies for B2B, SaaS, or technology-driven organizationsStrong understanding of the full content lifecycle and customer journeyExceptional writing, editing, and storytelling skills with a keen eye for detailExperience collaborating cross-functionally with marketing, sales, and product teamsData-driven mindset with the ability to translate insights into actionable improvementsFamiliarity with SEO best practices, content analytics tools, and marketing automation platforms The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors. $70,000 - $90,000 per year Perks & Benefits at a Glance Generous time off:15 Days of Vacation3 Floating Holidays2 Paid Volunteer Days9 Paid HolidaysHybrid Work EnvironmentFree Parking: covered and EV charging stationsVarious 401 (k) Investment Options and Generous Company MatchHMO and PPO Medical Care Options Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time. About Us Laserfiche is a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dynamic startups to Fortune 500 enterprises—to accelerate productivity, improve collaboration, and deliver exceptional customer experiences. Through scalable workflows, customizable digital forms, and AI-powered automation, the Laserfiche platform enables teams to simplify complex processes and operate with greater efficiency. Our no-code solutions empower employees to innovate, adapt quickly, and make data-driven decisions that move their organizations forward. With a strong global presence and offices across North America, Europe, and Asia, Laserfiche is recognized for its commitment to innovation, quality, and customer success. Our people-first culture fosters professional growth, continuous learning, and collaboration—making Laserfiche a place where talented individuals can shape the future of digital enterprise technology. Learn more about our team here. Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law. Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Talent Acquisition at https://www.laserfiche.com/contact/ or 562-988-1688. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.