Content Strategy Specialist

About the role

The Content Strategy Specialist is responsible for developing innovative, social-first content strategies that drive brand relevance, engagement, and business growth across digital platforms. This role blends trend forecasting, creative strategy, performance analysis, and content planning to ensure the brand consistently delivers culturally relevant, platform-native content that resonates with consumers.

Responsibilities

• Develop weekly, monthly, and campaign-based content concepts that align with brand priorities, seasonal initiatives, product launches, and social trends.
• Partner closely with the Social Media Marketing Lead to translate campaign objectives into social-first content strategies and execution plans.
• Build and maintain comprehensive content calendars that support platform-specific best practices, audience behavior, and business goals.
• Recommend optimal content formats, posting cadence, and channel strategies across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
• Continuously monitor beauty, fashion, lifestyle, and cultural trends to identify opportunities for timely, relevant content.
• Develop detailed creative briefs that clearly communicate strategic objectives, messaging, visual direction, and success metrics.
• Analyze social performance metrics to identify high-performing content themes, creative formats, and audience behaviors.
• Explore, evaluate, and implement AI tools that improve content ideation, planning, creative development, and production workflows.
• Partner with Social Media, Brand Marketing, Creative, Influencer Marketing, Product Marketing, and Production teams to ensure content strategies support broader marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 2-4 years of experience in content strategy, social media strategy, or digital marketing, preferably within the beauty, fashion, or lifestyle industry.
• Strong understanding of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms.
• Proven ability to identify cultural trends and translate them into engaging, high-performing content strategies.
• Experience developing creative briefs, mood boards, content calendars, and strategic presentations.
• Strong analytical skills with experience interpreting social media insights and performance data.
• Familiarity with AI-powered content creation and productivity tools.
• Excellent project management, communication, and organizational skills.
• Passion for beauty, consumer trends, and digital storytelling.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company)
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Pay

The anticipated compensation range is $21.50 - $39.75 USD Hourly. Actual compensation will be determined based on various factors including qualifications, education, experience, and location.