Content Lead

About the role

TL;DR: We’re looking for a Content Lead to turn complex AI safety topics into clear, compelling stories that build trust, shape White Circle’s voice, and drive product adoption. You’ll own content end-to-end: find the story, define the angle, write it, publish it, and make sure it reaches the right technical audience.

Responsibilities

• Own White Circle's content vision and editorial direction
• Turn customer conversations into case studies, customer stories, and reference materials
• Write and publish long-form content across Medium, Substack, LinkedIn, X, and our website
• Develop technical and non-technical content explaining AI safety, evaluation, governance, and reliability
• Create launch narratives for new products, features, and research initiatives
• Partner closely with product, as well as supporting wider business teams where needed
• Help founders maintain a consistent public voice across LinkedIn, X, conferences, and other channels
• Build repeatable processes for content creation, publication, and distribution
• Experiment with new formats, channels, and ways of reaching technical audience

Requirements

• Is an exceptional writer
• Can take a complex technical topic and explain it clearly without oversimplifying it
• Knows how to find interesting stories inside products, customers, and technology
• Has strong editorial judgment
• Can independently identify what is worth publishing and what isn't
• Has experience creating content for technical audiences
• Can move comfortably between strategic thinking and hands-on writing
• Is fluent in English

Qualifications

• Big plus: You have an engineering, computer science, or technical background
• You have built an audience through writing
• You have a track record of making technical topics compelling, whether at a developer tools or AI company, in tech journalism, or through your own writing and audience
• You've written content that materially influenced product adoption, company positioning, or revenue generation

Benefits

• Competitive compensation package, including equity
• Flexible time off
• Health insurance
• Mental health support, including coverage for therapy when you need it
• 401(k) retirement plan
• Learning and development support for courses, conferences, and opportunities to grow your skills
• All the hardware, subscriptions, tools, and services you need
• Team off-sites twice a year: we’ve recently been to the Alps, Saint-Tropez, and Marbella