Content Lead

About the role

Twist Bioscience is looking for a senior Content Lead to be the strategic and creative owner of how we sound, everywhere we show up. This is a partner-level seat at the table for brand voice, content strategy, content marketing, evergreen and funnel content, and integrated 360 campaigns, not a "write the blog posts" role. You'll work across marketing, brand, product, and sales to make sure every word we put into the world, from a landing page headline to a trade show campaign to a technical white paper, sounds like it came from the same company and pulls its weight commercially. We need someone who has done this from both sides of the table. Agency-side, where you learned to move fast, pitch ideas, and defend creative under pressure. In-house, where you learned to build systems, work within scientific and regulatory guardrails, and make content strategy stick over the long haul. Life sciences or biotech/pharma experience is essential; you should be comfortable translating complex science into content that's accurate, credible, and still genuinely compelling to read.

Responsibilities

• Define and evolve brand voice, tone, and messaging frameworks, ensuring they are usable.
• Set strategy and quality bar for content marketing across channels; partner with writers, designers, and marketers to execute.
• Build and maintain the core library of evergreen content that represents who we are and what we do.
• Architect content across the funnel (awareness, consideration, conversion) so each stage has the right message in the right format for the right audience.
• Act as the words lead on integrated 360 campaigns spanning digital, events, sales enablement, PR, and social, ensuring creative concept and copy are built together.
• Serve as go-to partner for product marketing, brand, design, and sales on language-related matters including naming, positioning, messaging hierarchies, and campaign concepts.
• Set standards, give sharp and constructive feedback, and build systems (style guides, briefs, review processes) that let a growing content function scale without losing quality or voice.

Requirements

• 10+ years of experience across content strategy, content marketing, and brand/copywriting, with meaningful time spent in a senior or leadership capacity.
• Career spanning both agency and in-house environments; understands how each shapes work and knows how to get the best of both.
• Direct experience in life sciences, biotech, pharma, or a related scientific/technical industry, with demonstrated ability to make dense, technical subject matter clear and human.
• Strong point of view on brand voice and a portfolio showing range, from a single perfectly‑tuned headline to a fully integrated campaign.
• Proven experience building and executing content strategy across the full funnel, not just producing individual assets.
• Experience leading 360/integrated campaigns and collaborating closely with creative, design, and media partners.
• Excellent editorial judgment and confidence to push back on stakeholders, including senior ones, when the words aren’t working.
• Comfort operating both strategically (frameworks, roadmaps, positioning) and in the weeds, actually writing and editing when it counts.

Nice to have

• Experience writing for regulated or scientifically rigorous industries where accuracy and compliance are non‑negotiable.
• Background managing or mentoring a team of writers, editors, or content strategists.
• Familiarity with SEO, content performance measurement, and using data to inform content decisions.

Benefits

• Eligible for bonus and equity.
• Generous benefits package.

Pay

San Francisco Bay Area Pay Range: $147,000 – $201,000 USD.