Content Lead

About the role

The American Housing Corporation is looking for a video-first content creator to tell the story of a vertically integrated homebuilder designing, manufacturing, and building new homes across the country. You will own ideation, content strategy, and production, building the record of a company reinventing how America builds. This is a full-time role in our Austin, TX office, with some project-related travel. Relocations are welcomed and supported.

Responsibilities

• Ideate new content formats and series that capture American Housing's mission and unique approach to homebuilding.
• Pitch concepts and creative direction to the executive team and turn them into tangible production plans.
• Workshop with Brand on the content roadmap, tone-of-voice, and style.
• Own the content planning across the company's social channels, particularly short- and long-form video on YouTube, Instagram, TikTok, and LinkedIn.
• Direct content production from concept to delivery: scripting, storyboarding, filming, audio capture, editing, and distribution.
• Source and manage freelancers, contractors, and equipment rentals as needed for bigger shoots.
• Operate both on camera (hosting, interviewing) and off camera (directing others, shooting, editing) depending on project and format needs.
• Maintain a content library of photo and video assets; continuously document manufacturing processes, factory build-out, new construction, behind-the-scenes, and home tours.
• Distribute and adapt content across social platforms, tailoring format to each channel's audience.
• Manage multiple projects and deadlines in a fast-paced environment.
• Track content performance and iterate based on audience engagement.

Requirements

• 3-5+ years of experience building and scaling a personal or company social brand with tangible audience growth results.
• Experience across creative direction, storytelling, videography, and editing.
• A personal passion for homebuilding, technology, or design.
• Ability to lead both lean solo shoots and coordinate larger, more complex productions.
• Direct experience managing a content production team (editors, clippers, writers, producers).
• Fluency across Instagram, YouTube, and TikTok, with an understanding of platform distinctions and the ability to adapt content accordingly.
• Experience interviewing guests or hosting on camera.
• Readiness to balance personal creative point of view with brand objectives.
• Comfortable presenting concepts to executives and incorporating feedback quickly.
• Proactive and able to operate with minimal oversight.