Content Lead

About the company

Hilbert is a scalable, data-science-first growth infrastructure that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable growth. Fully agentic by design, Hilbert compresses months-long decision cycles into minutes. From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. Hilbert is also co-building alongside leading AI companies.

Hilbert is a scalable, data-science-first growth engine built on four intelligence layers—Detect, Reason, Act, Optimize—running across acquisition, retention, and monetization simultaneously. No dashboards, no manual analysis. After a short data ingestion, the engine is live, SOC 2-compliant, and gets sharper with every outcome. The product is proven, the customer base is growing, and the decisions made in the next 18 months will define what Hilbert becomes.

Responsibilities

• Brand, Thought Leadership & Organic Presence
  • Own Hilbert’s editorial voice and brand positioning across all channels, ensuring everything published reflects a clear, earned, and consistent point of view on B2C growth intelligence.
  • Write and publish original long-form content—essays, frameworks, and category-defining pieces—that position Hilbert as the authoritative voice for operators who take B2C growth seriously.
  • Drive Hilbert’s organic content strategy: identify topics, formats, and channels where the audience pays attention, and build a presence that compounds.
  • Own the LinkedIn presence for both the company page and founder voices—content strategy, publishing cadence, and amplification logic.
• Video & Media Programming
  • Own end-to-end production of Hilbert Space, a videocast series featuring growth leaders: guest pipeline, pre-production research, editorial direction, distribution, and clip strategy.
  • Build and execute an education video strategy for Hilbert: explainer content on B2C growth mechanics, product walkthroughs, use-case breakdowns, and concepts like cohort economics, LTV modeling, channel attribution, and agentic growth infrastructure.
• Sales Enablement & Customer Evidence
  • Produce content the sales team needs to close: one-pagers, pitch narratives, competitive positioning documents, objection-handling resources, and tailored collateral for specific verticals or account types.
  • Build Hilbert’s customer story library: case studies, outcome-driven proof points, and reference materials that translate what Hilbert has done for customers into language that resonates with new prospects.

Qualifications

This role is for someone who has already run this function—or a large piece of it—and knows both what works and what is overrated. The bar: you have shipped content that changed how an audience thought about a problem, and you can prove it.

• 5+ years of content and marketing experience at a B2B technology company, with at least part of that time spent in a founding or near-founding content capacity—building from scratch, owning outcomes, not inheriting infrastructure.
• Produced content across the full B2B stack: thought leadership, brand, SEO, organic, sales enablement, video, customer evidence, and website copy. You know how these functions connect and how they break down when no one is holding them together.
• Understand B2C growth mechanics well enough to write about them accurately and translate them for an audience of practitioners. Cohort economics, paid acquisition against LTV, retention curves, channel mix, agentic decision-making—you do not need to have run these plays yourself, but you need to be fluent enough to engage with experts and produce content that earns their respect.
• Owned a video or media program end-to-end: not just writing scripts or managing a YouTube channel, but building and running a format that attracted a real audience over time.
• Think in systems: content calendars are table stakes. What you care about is the architecture behind them—which formats compound, which audiences you are actually building, what the flywheel looks like at scale.
• A sharp editor who raises the quality floor for everything that goes out. Vague claims, hollow thought leadership, and content that could have been written by anyone are things you treat as professional failures.
• Worked closely with sales and GTM teams and understand that content is not a function that operates independently of the commercial motion. You have built enablement materials that people on the sales team actually used.
• Comfortable in a fast-moving, small team environment where the scope is real and the feedback loop is short.