Content Lead

Who You Are

You are an experienced content professional with a passion for storytelling, copywriting and brand communication. You understand how great content connects audiences, supports business goals and creates a consistent brand experience across every channel. You're equally comfortable developing messaging, reviewing copy, planning productions and managing multiple projects. You enjoy working across teams, spotting opportunities for better stories, and bringing structure to complex content initiatives. You stay curious about changing consumer behavior, social platforms, AI tools and new ways of creating content without losing sight of quality and brand consistency.

Your Responsibilities

• Content Strategy & Planning: Develop and execute an integrated content strategy that aligns with brand messaging, business priorities and marketing goals across all channels, including but not limited to: websites, online and offline marketing campaigns, social media, email, print and video.
• Content Management & Editorial Direction: Oversee content creation across websites, digital advertising, social media, email, print, podcasts and mobile-first platforms, ensuring high editorial quality, consistency and brand standards.
• Brand Messaging: Own messaging, tone of voice and copy across customer touchpoints, overseeing product content and ensuring consistency across campaigns, websites, emails, print and informational content.
• Storytelling & Content Development: Identify, source and develop compelling stories, families and au pairs for campaigns, social media and brand storytelling. Conduct interviews and help bring stories to life across multiple formats.
• Creative Production: Partner closely with the Video Production team to plan productions, develop scripts and storyboards, coordinate shoots, manage production logistics and support interviews on set.
• SEO, AI & Content Performance: Apply SEO best practices, leverage AI tools and use performance insights to continuously improve content quality, visibility and engagement.
• Project & Workflow Management: Manage multiple content projects simultaneously, coordinate priorities across teams, oversee content calendars and ensure projects are delivered on time and to a high standard.
• Team Leadership & Collaboration: Lead the Social Media Specialist, Social Media Video Creator and freelance copywriters, providing clear direction, feedback and support while fostering strong collaboration across Creative, Marketing, Design and Paid Media.

Skills & Experience

• Exceptional copywriting, editing and storytelling skills across multiple channels and audiences.
• Strong experience in content strategy, editorial planning and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads.
• Experience leading content teams, freelancers and cross-functional projects in a fast-paced environment.
• Strong collaboration, communication and stakeholder management skills.
• Curious about AI, emerging technologies and digital trends, using them to improve content quality and efficiency.
• Highly organized, proactive and creative, with excellent attention to detail.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or a related field.
• 7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand.
• Proven experience creating content across digital, social, websites, email, print and video.
• Strong experience in copywriting, brand messaging and editorial content.
• Experience planning and supporting video and photography productions, including scripting, interviews and on-set coordination.
• Strong understanding of SEO, analytics, mobile-first content and AI-powered content tools.

About The Team

Cultural Care Au Pair believes that cultural exchange has the power to make the world a more welcoming, understanding, and open place. As the largest and most experienced au pair organization in the world, we build global families by bringing together international visitors with American hosts—providing meaningful childcare for families, an unforgettable year in America for au pairs, and a culturally enriching experience for all. If you’re ready to expand your own horizons, we invite you to be a part of our global team of problem-solvers, relationship-builders, and innovators. Join us as we continue to bring the world a little bit closer together, one family at a time.